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Table of Contents
Introduction . 3
The Marketing Funnel Explained 4
Product Pitcher Versus A Real Business Builder . 7
The 80/20 Rule … 9
What Is The Marketing Funnel? 12
Sample Content Preview
Introduction
Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea. This kind of thinking is short-term, and doesn’t lend itself well to a long-term business venture.
When you stop and think about a longer-term business model, whether online, off-line, or a mix of the two, you really need to think about the bigger picture.
What’s really needed is a method to capture leads, convert those leads into smalltime customers, and gradually build them towards customers that spend more with you in terms of three factors: frequency, monetary value, and recency.
In terms of frequency, I think it is self evident that we want them to spend more money with our business on a more regular basis. In terms of monetary value we would like each transaction to be bigger, and have them spend more per transaction.
Other Details- 1 Ebook (PDF), 17 Pages
- 13 Graphics (JPG)
- 1 Salespage (HTML)
- Squeeze Page (HTML)
- Year Released/Circulated: 2014
- File Size: 2,897 KB
License Details:
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights