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The first and most important thing to do, is to write fantastic content, to post consistently and to have a unique and interesting thing to say every time you do. Have a strong brand, a strong mission statement and a clear target audience.
All these things will help you to build fans. And fans are the most reliable source of income possible for your site.
The reason for that is that fans will come to your site directly and not via Google. You want traffic from people who simply ‘check in’ on your site every now and then to see what you’ve uploaded lately. Most of us will have a few sites we do this with.
If you can create that kind of loyalty, then you can survive a Google-pocalypse. Not only that, but you can sell many more products because you have the trust of the audience and they see you as an authority.
Likewise, you should build your following on social media. Now, a lot of people just don’t know how to use social media. The key is to make sure that you are providing value. You’ll do this very often by sharing links to interesting and useful pages and by sharing stories and news. You can also upload pictures though, or update your status with interesting points.
But the key point is to be very consistent and regular. Check out Facebook Page like IFL Science. They post multiple times a day in order to get their content seen by enough of their audience (only around 10% of your followers will see each of your posts). That ensures growth, because many of those followers will click ‘like’ or they will click ‘share’ or they will comment. This then encourages further growth.
The advantage IFL Science has here is that it has a full time team of writers churning out tons of content. The way you can at least slightly even the odds is to consider re-sharing your older content. Don’t just ignore those old posts – they still have value and many of your followers won’t have seen them!
Another tip is to build a mailing list. A mailing list is another direct form of communication between you and your audience and it is particularly personal and great for engagement. Add a form to your website using an autoresponder, and then send your emails out on a regular basis informing your visitors about what’s next for your business.
Ask them to respond and then respond to what they say back! This is one of the best ways to keep a conversation going and to get them to engage with you and to become fans rather than simply subscribers.
You can use an incentive (such as a free ebook) to bring more people to your website, but be cautious about this – when you do that, you will risk creating a list full of people who just want a free book! Better yet is to make sure that the mailing list itself is the incentive. Talk about it in your posts – discuss how your VIPs got some advance information. Talk about the great extra tip you’ll be sharing in your next newsletter. Likewise, on your ‘squeeze page’ (a single page dedicated to encouraging people to sign up), talk about how your audience will be getting fantastic quality information completely for free, all beautifully formatted.
If you can do all these things, then you will gradually end your reliance on Google and create multiple income streams for your traffic. Diversifying in this way has all kinds of benefits because now you are much more resilient. And of course there’s nothing to stop you from having multiple Facebook pages that all promote the same brand or the same website. If you have a web page about fitness, then you could have Facebook page on healthy eating, on weight lifting on running… and all of them could share links to your site.
Better yet, why not create multiple sites and multiple brands? This is the strategy that Richard Branson used to make sure that Virgin as a brand could never be felled in a single go.
Other Details- 1 Ebook (PDF, DOC), 11 Pages
- 1 Audio (MP3)
- 2 Graphics (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2022
- File Size: 4,771 KB
License Details:
You’re granted master resell rights, resell rights or to resell with personal use rights.
You may add this product to your PAID membership site
You may giveaway the product as a bonus when people buy through your affiliate link
You may edit the included opt-in / squeeze / landing page
You may giveaway the eBook for Lead Generation purpose
No, you may NOT edit the contents of the eBook
No, this product does NOT include private label rights. You are granted Master Resell Rights only