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Table of Contents
Introduction – …. 4
The Current Stock Of Wearable Tech & What‟s In Store… ………. 6
What The Wearable Tech Companies Are Trying To Create …… 12
The Consumers: Who Are Buying Wearables? …….. 19
Conclusion ……. 23
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The Current Stock Of Wearable Tech & What’s In Store…
The 2016 CES saw many of the leading tech and sportswear companies dem- their wearable devices. Under Armour bought popular fitness apps MapMyRun, MyFitnessPal, and Endomond- in the past tw- years, and created buzz at this year‟s event by announcing a collection of wearables. It included the most-talked-about UA HealthBox all-in-one system, a Connected Fitness system, and UA SpeedForm Gemini 2 Record Equipped. The company als- mentioned its first smart shoe, and wireless headphones that are currently in development.
Overall the new gadgets and hybrid wearables showcased at this year‟s CES event aim t- help with professional sports, and cater t- advanced fitness goals. These include:
1. Coaching
Wearable tech has made the next level of coaching possible. Three-time Ironman champion Craig Alexander was present at the 2016 CES t- show off Oakley‟s Radar Pace, a voice-controlled pair of smart glasses that provides performance data, motivation and coaching in real time.
The in-ear coaching device from Kuaiwear measures sport performance and biometrics, which was clinically-tested for accuracy by Duke University. It als- provides live voice-coaching feedback based on personal training plans and goals.
2. Tech Sportswear
Seniora Fitness skipped the strap-on wearables and made a sports bra embedded with an accurate heart-rate monitor ($139 at sensoriafitness.com). OMbra als- released its own version that tracks distance ran, pace, estimated calories burned and heart rate.
Shirts, shorts, leggings, and other sportswear have als- been transformed int- wearable tech, such as Lumo‟s Run Smart Running Shorts with its own Run Sensor, and Hexoskin‟s Smart biometric shirt.
3. Pr- Athletes Performance – The fitness, IT and sports industries have collaborated in the last year t- announce or showcase sports-specific wearables that aim t- enhance the performance of athletes.
– Basketball – Vert allows athletes measure jump data, which gives basketball players a way t- improve their vertical.
– Baseball – Major League Baseball athletes will be getting some love, with the launch of motusBASEBALL that would analyze pitching and hitting with sensor-embedded sleeves.
– Extreme Sports – BRG Sports and 360fly revealed four new smart helmets, all of which have the ability t- capture athlete‟s full movements in high-quality 4K video.
– Golf – Taking a cue from Zepp‟s Golf glove, Garmin recently announced its own TruSwing sensor (designed t- be attached at the shaft of a golf club) and provides real-time metrics such as swing speed, tempo, trajectories, and more.
4. Gym tech
The ever-so-popular weight training system Bowflex launched its SelectTech 560 Dumbbells that can track reps and weight lifted, which users can view in any mobile device via the connected 3DT app. Another interesting device is the GYMWATCH Sensor, which counts reps, measures speed, and even corrects a user‟s form while lifting weights.
Slendertone Connect Abs is a belt-type gadget that claims t- tighten and tone core muscle by using Electrical Muscle Stimulation (EMS) tech.
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- Year Released/Circulated: 2022
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