The Must Do’s Of Branding Mrr Ebook

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Table Of Contents

Introduction …………….. 2
Chapter 1 — Expand the Brand ……………… 3
Chapter 2 — Contract the Brand ……………. 4
Chapter 3 — Publicity is a Good Thing …….. 5
Chapter 4 — Advertising the Brand ………… 6
Chapter 5 — Be Authentic …………………….. 8
Chapter 6 — Its not all about Quality ……… 9
Chapter 7 — Category over Brand ………… 11
Chapter 8 — The Importance of a Name .. 12
Chapter 9 — Keep it Simple …………. 13
Chapter 10 — Don’t be a Stuck Up Brand . 14
Chapter 11 — A Second Thought on Naming …………. 15
Chapter 12 — Keep Brand Names and Company Names Separate ….. 17
Chapter 13 — Beware of Subbranding …… 18
Chapter 14 — Can You Ever Extend the Brand? …… 20
Chapter 15 — The Importance of the Logo ….. 22
Chapter 16 — The Importance of Color …. 23
Chapter 17 — Think Globally ……………….. 25
Chapter 18 — Branding and the Internet .. 26
Chapter 19 — Naming and the Internet …. 29
Chapter 20 — Globalism and the Internet 32
Conclusion ………… 33

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Introduction

When you think of a brand the first thing that probably comes to mind is a brand on livestock. Branding of a product should be viewed as the same thing. When you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share the more powerful your brand will become.

There are many factors that go into making a brand successful and there are even more that go into keeping you brand successful. By learning the basic steps, you will be able to put your brand on the best possible path to success. You will find that marketing and branding go hand in hand. A good brand will help your marketing and strong marketing will help build a strong brand. It is up to you to do your homework to ensure that you make the right decisions to help your company build a strong brand.

Your goal is to build a brand that is the recognized leader in a given category. This makes the consumer want to be aligned with your brand and will seek it out at the store. It will give them the satisfaction that they have made the correct decision for themselves and their family when they purchase your brand.

With the explosion of the Internet, now more than ever, companies have the chance to go global and increase their sales and profits. By following the steps that are outlined here, you will have the information that you need to make your brand successful and have the ability to go global both on the Internet and with a brick and mortar store.

Other Details

- 1 Ebook (PDF), 36 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2011
- File Size: 361 KB

License Details:

Yes can be sold
Yes can sell resale rights or master resell rights
You can add the product into your product bundle or package and sell for a higher price
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