Table Of Contents
What is Internet Marketing?…………………….7
Understanding Blogs……………………………….9
Examples of Blog Uses:………………………….10
Daily Journal……………………………………10
Corporate Blogging…………………………..10
Niche Blogs……………………………………..10
Media Blogs ……………………………………11
Internet Marketing Websites…………………..12
E-commerce Sites…………………………….12
Lead Sites ……………………………………….13
Affiliate Marketing……………………………13
Local Marketing Sites………………………..13
Areas of Internet Marketing……………………15
Affiliate Marketing on the Internet………15
Selling Your Own Products on the Internet……..18
Stock………………………………………….18
Storage………………………………………19
Shipping……………………………………..19
Overstock……………………………………19
CPA Marketing on the Internet……………21
Purchases……………………………………21
Submissions………………………………..21
Downloads …………………………………21
Installations ……………………………….22
Promoting Offline Business Online………24
Unit Two : Internet Marketing Skills………….26
Niche Research: Uncovering “Markets”..26
Broad Niche………………………………..27
General Niche……………………………..28
Narrow Niche………………………………28
Specialized Niche …………………………29
Specific or Extremely Targeted Niche29
SEO and Traffic Generation…………….33
Keywords …………………………………..34
Keyword Density………………………….34
Meta Tags…………………………………..36
Backlinks…………………………………….36
Website Coding……………………………38
White Hat SEO…………………………….38
Black Hat SEO ……………………………..38
Understanding How Advertising Works…….40
Copywriting…………………………………….40
Conversions ……………………………………42
AB Split Testing Your Advertising…………42
Squeeze Pages…………………………………44
Key components of a squeeze page:…….47
Testimonials………………………………..47
Catchy Sales Copy………………………..47
Bullets………………………………………..47
Teasers……………………………………….48
Bonuses……………………………………..48
Deadlines……………………………………48
Scarcity………………………………………49
Videos………………………………………..49
Audio ………………………………………..50
Guarantee…………………………………..50
Thank You Pages………………………….52
Social Sharing ……………………………..55
Customer Management …………………………56
Email List Management…………………….56
Newsletters…………………………………57
Utilizing Autoresponders……………….58
Accepting Payment Processing Online ……..59
Using PayPal…………………………………….59
Merchant Accounts…………………………..61
Digital Product Sales and Delivery……………64
Clickbank………………………………………..64
The Manual Process for Digital Product Sales and Delivery…….66
Creating an autoresponder for payments………67
Setting up the services with multiple products……..67
Harnessing the Power of HTML Editors..68
Making use of FTP…………………………….69
Using Windows Explorer………………..70
Using a Browser…………………………..70
Using an FTP Server Software Solution……..71
Graphical Skills…………………………………73
Unit 3: Putting It All Together – Various Online Money Making Systems………..76
Next Step – choosing what YOU want to do online to increase your income……….76
Blueprint One: Building Websites Or Blogs to Monetize with Advertiser Revenue………78
Building a Website for Ad Revenue………78
Go Daddy http://www.godaddy.com.79
Host Gator http://www.hostgator.com……….81
Creating a Blog for Advertising Revenue.86
Wordpress………………………………….86
Blueprint Two: List-Building in Niche Markets – to profit with affiliate marketing……….89
A few tips to remember about emails:………………….90
Blueprint Three: Developing and Marketing Your Own Products……….91
Blueprint Four: Offering Services To Other Webmasters……..93
Technical Services ……………………………93
SEO/SEM…………………………………………94
Website/Graphic Design…………………….94
Copywriting…………………………………….95
Content Creation……………………………..96
Product Creation / Information Products…..96
Sample Content Preview
What is Internet Marketing?
Internet marketing is really one of the most versatile and lucrative business opportunities that is possible today.
It deals with the marketing of products and or services over the internet to a specific demographic or throughout the world.
Basically, you will be leveraging on the power of the internet and its spread to find prospective consumers and make them customers.
The main purpose of internet marketing is to take advantage of the internet as a medium to sell products and services which will satisfy a broader range of consumers than are available in a single location. Internet marketing is also a very valuable method of providing information to these consumers in a way that will help convince them to make a purchase.
The way this works is simple, as many of the products and services available online are at about the same price of those available in stores, the internet makes them easily available and a very convenient location to shop. The internet also allows for products and services which are not available nearby to be purchased and used by customers.
This makes it possible for anyone to sell nearly anything regardless of their geographic location. Internet marketing opens up several opportunities for you to create revenue streams by becoming a marketer online.
You can either sell your own products and services or go about selling products and services created by someone else. To accomplish this, you will need to apply strategies and techniques which will use the internet in a
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