The Quintessential Guide To Marketing Ads Plr Ebook

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Table Of Contents

Foreword

Chapter 1: Introduction

Chapter 2: The Basics of Marketing

Chapter 3: Types of Advertising

Chapter 4: The Soft Skills in Advertising

Chapter 5: The Hard Skills You Will Need In Advertising

Chapter 6: Principles In Writing a Marketing Ad

Chapter 7: The Characteristics of the Best Advertising For Marketing. ] Chapter 8: The Benefits of Writing Killer Marketing Ads

Wrapping Up: A-Z of Marketing Ads; Tricks and Tips.

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Chapter 2: The Basics of Marketing

Synopsis

Marketing is a very old term in the business but used by different names. In the 18th century, trade was the transfer of goods from one person to another person in exchange of goods. There has been a barter system where one person gives the goods in exchange for other goods. In simple meaning, we can say Exchange of surplus goods for the shortage goods. The reasons for surplus goods can be geographical location, skill labor and amount of labor etc and it can be the reason for shortage of particular goods.

Everyone has started to increase the production of goods and as the production of goods increases, limits and range of trade increased and so the distance between the traders. Because of this, it became difficult for every trader to locate other traders for business and exchange of goods. Then middlemen and intermediaries came into existence and their motive was to locate the trader and producer. So the middlemen’s role was to bring together the two parties for business and this middlemen performed a lot of other roles and middlemen became a marketing department of the company.

What’s It About

As defined by American Marketing Association, marketing is the business activities directed towards the flow of goods and services from the producer to the end user. It is an accumulation of all operations of business. Marketing is the mixture of all physical activities such as production, transportation, storage, distribution, promotion. Marketing is a very important component for success of any business. Marketing is the backbone of the organization and that is why companies are investing a lot of money in marketing.

Marketing is the creation and maintenance of relationship between company and the customers. Marketing is the not only important for the company but also it is important for the customers because customers come to know about the products and services through the marketing.

If the company does not do the marketing of products and services then how will customers come to know about the market of distribution of products and services? Therefore, marketing is vital component for the company and for the customers also.

Marketing’s main motive is to get to know about the needs of customers and based on needs of customers, companies start the production and then promotion and distribution of goods and services. We can say it is planning, production, promotion and distribution of goods and services. If customers find the product at the right place, at right time and at right price than companies will make profits and it will be win-win situation for the company and for customers.

The success of marketing depends on the ability to communicate well with customers. Marketing needs effective planning, coordination of activities, directing of activities and review of operations. Marketing concepts hold the key to achieving the organizational goals, consisting of determining the needs and wants of the target customers and delivering the desired results more efficiently and effectively than competitors.

Under marketing concept, focus is on the selling satisfaction instead of selling the product. The objective of marketing is not the maximization of sales volume, but profit with the satisfaction of customers. The customer is the main point and all marketing activities work around the customer’s satisfaction. It is essential for the entrepreneur to identify the customer’s needs and deliver the goods and services as per the customer requirement.

Marketing begins with customer and ends with the customer. Since marketing is consumer oriented, it has a positive impact on the business firms. It enables the entrepreneurs to improve the quality of their goods and services.

Marketing helps in improving the standard of living of the people by offering a wide variety of goods and services with freedom of choice, and by treating the customer as the most important person. Marketing generates employment both in production and in distribution areas. Since a business firm generates revenue and earns profits by carrying out marketing functions, it will engage in exploiting more and more economic resources of the country to earn more profits.

A large-scale business can have its own formal marketing network, media campaigns, and sales force, but a small unit may have to depend totally on personal efforts and resources, making it informal and flexible. Marketing makes or breaks a small enterprise. An enterprise grows, stagnates, or perishes with the success or failure, as the case may be, of marketing.

Chapter 3: Types of Advertising

Synopsis

As we have earlier discussed about the meaning of advertising, advertising is one of the methods of marketing to convince the customers to buy our products and services. It is one of the ways for promotion of goods and services.

Types

Advertising objectives largely determine the two basic types of advertising; product advertising and institutional advertising.

Product advertising is advertisement for selling the products and services. Its main aim is to sell the products to the end user.

Institutional advertising is advertisement for developing the goodwill of the company instead of selling the products. Its main objective is to improve the relation with other groups the company deals with.
Now there are many ways to advertise goods and services, so now we will discuss the ways through which we can advertise goods and services.

Advertising can be of different types:-

1) Print Advertising = Print advertising is a very old type of advertising. Print advertising is the method to advertise the product and services through publishing advertisements in newspapers and magazines. Print advertising also includes advertising through brochures and flyers. It is a very effective method for promoting goods and services. Print advertising is less costly compared to other types of advertising. Cost of print advertising in the newspaper is dependent on the quantity of the space, page of publication, quality of paper. Therefore, cost varies as per the requirement of the customer.

2) Broadcast Advertising = as per today’s generation, broadcast advertising is very popular. Broadcast advertising means promotion of goods and services through television, radio and through online internet. Ads in television will cover a large audience and it is a very popular method of advertising. Advertisement on television is costly as compared to other advertisement because television advertisement covers a larger audience and is very much in demand. The radio advertising demand has come down because of television and internet advertising. Now the listeners of radio programs have come down, and because of this there is less demand for radio advertising. Internet advertising is the latest advertising method and very popular among the younger generation. Internet advertising consists of email marketing, social media marketing and Facebook marketing. Internet marketing also covers a large audience and is a very effective method to cover more audience for the products and services promotion.

3) Outdoor Advertising = Outdoor advertising uses different tools for customer attention. Outdoor advertising includes billboards, kiosks, events and tradeshows ways to promote the goods and services of companies. Billboards are available all over the country but the content should be attractive to induce the customers. Organizing the events and trade shows for promotion of goods and services is important. Events and trade shows are a very effective way to meet the customers directly face to face. We can say outdoor advertising is very effective way for promotion and it is not very costly.

4) Covert Advertising = This is the latest trend of advertising and very unique. In this covert advertising in which a product or message is included in a TV serial or in a movie. This is not an actual ad in the TV. This is a very effective method of promotion and advertising. Suppose your favorite movie star uses a mobile phone of any company, then you will also want to use that company’s mobile phone.

5) Public service advertising = This advertising is for the general awareness among the whole country or world, like AIDS awareness, Polio awareness, energy saving, Illiteracy, poverty and so on which need more awareness among the public.

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