The SEO Wars Mrr Ebook

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Table Of Contents

THE SEO WARS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
WELCOME TO THE THE SEO WARS! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
WHAT IS YOUR SEO PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
THE BIGGEST BANG FOR YOUR BUCK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
SUBMITTING YOUR SITE TO THE SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . 14
BE PREPARED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
WHAT WILL SITE SUBMISSION GET YOU . . . . . . . . . . . . . . . . . . . . . . . . . 15
Site Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Submission Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
If Budget Allows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
SEARCH ENGINES AND DIRECTORIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Search Engine List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Directories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
FREE LISTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
PAID LISTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
A BALANCED SUBMISSION PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
FREE AND/OR PAID SEARCH ENGINE SUBMISSIONS . . . . . . . . . . . . . . . . . . . . . . 20
FFA LINK SITES NOT SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
DIRECTORIES, SEARCH ENGINES & TRAFFIC… . . . . . . . . . . . . . . . . . . . . . 26
WEB CRAWLERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
EXAMPLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
SPAMDEXING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
SPIDERING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
INDEXING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
META TAGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
HYBRIDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
KEYWORDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
META TAGS VERSUS BACK LINK POPULARITY . . . . . . . . . . . . . . . . . . . . 33
META SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Dogpile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Mamma.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
A Search Engine Is Just A Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
WHAT THE HECK IS AN ALGORITHM? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
GOOGLE ALGORITHM IS KEY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
PAGE RANK BASED ON POPULARITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
CONSIDER BACK LINKS POPULARITY VOTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Hypertext-Matching Analysis: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
DO YOU KNOW THE GOOGLE DANCE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
The Algorithm Shuffle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
GOOGLE Dance Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
FEATURES AND TOOLS FROM GOOGLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
In case you are feeling lucky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
The multi-faceted Google Toolbar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Pandora’s Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Stock Quotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
GOOGLE FREE TOOLS AND SOFTWARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Calculator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Dictionary Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
File Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
News Headlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Advanced News Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Similar Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Web Page Translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
SafeSearch Filtering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
SUBMITTING YOUR URL TO GOOGLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
CLOAKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
GOOGLE GUIDELINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Do’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Don’ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
GOOGLE SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Google Answers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Google Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Google’s Image Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Google’s Catalog Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Froogle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
ALTAVISTA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
CRAWLER/SPIDER CONSIDERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
RANKING RULES OF THUMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Values: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
Query-dependent factors include: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Blanket policy on doorway pages and cloaking . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Meta tags (Ask.com as an Example) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Keywords in the URL and file names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Keywords in the ALT tags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Page Length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Ask.com Search Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
ASK OWNS ASK.COM TECHNOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
WHAT YOUR WEBSITE ABSOLUTELY NEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
JUST DON’T FOCUS ON THE HOME PAGE, KEYWORDS AND TITLES . . . . . . . . . . . . . . . . . . . . 74
UNDERSTANDING YOUR TARGET CUSTOMER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION? . . . . . . . . . . . . . . . . . . . . . . . 75
YOUR HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE . . . . . . . . . . . . . . . 76
THE ACID TEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
STEP BY STEP PAGE OPTIMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
ONE SITE – ONE THEME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
AFFILIATE SITES & DYNAMIC URLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
PAGE SIZE CAN BE A FACTOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
HOW MANY PAGES TO SUBMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
SHOULD YOU USE FRAMES? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
MAKING FRAMES VISIBLE TO SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . 83
ROBOT.TXT MORE THAN A LITTLE USEFUL . . . . . . . . . . . . . . . . . . . . . . . . . . 85
STOP WORDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Some commonly excluded “stop words” . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
IMAGE ALT TAG DESCRIPTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
REGIONAL SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
TYPES OF REGIONAL SEARCH ENGINES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
Human Categorization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
Domain Filtering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
MAINTAINING A LOCAL AND REGIONAL SITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
SPAMDEXING AND CLOAKING – TIME WASTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
WEB HOSTING SERVICES AND DOMAIN NAMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
AVOID FREEBIE SITES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
USING KEYWORDS IN YOUR DOMAIN NAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
DOORWAY SITES/PAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
WEB HOSTING COMPANIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
Always avoid free or very inexpensive . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
WHAT TO LOOK FOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
THE ROLE OF YOUR DOMAIN NAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
HYPHENS – YES OR NO? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
ALPHANUMERIC CONSIDERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Giving YAHOO! Its Alphanumeric Due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
This is the alphanumeric order: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
IS IT LINK POPULARITY OR CLICK POPULARITY . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Influencing Click Popularity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
REGISTERING YOUR DOMAIN NAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
DOS AND DON’TS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Free Web Hosts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Sharing domains or IP addresses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Sub-Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Shared Domains Spell Trouble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
You Must Own Your Domain – Not Your Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
KEYWORDS IN THE DOMAIN NAME ARE CRUCIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Separate multiple keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Character Limit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Directories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Too Many Hyphens/Dashes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Yet another benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
CHOOSING A HOST FOR YOUR WEB SITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
YOU ARE RENTING SPACE AND BANDWIDTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
A SHORT LIST OF THINGS TO WATCH OUT FOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Shared IP hosting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Downtime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
LOOK FOR A WEB SITE HOST WITH: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
An OC-3 – 155 megabits per second . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Safeguards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Redundant rollover connections . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Backup power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
24 hour server back ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
NO LOGS? WHY, ITS YOUR DATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
LOGS PROVIDE YOU WITH VALUABLE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . 109
Other features include . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
SEARCH ENGINES MAY SEEM PICKY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
A CASE FOR CASE SENSITIVITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
KEYWORD STUFFING AND SPAMMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
DYNAMIC URLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
RE-DIRECT PAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
IMAGE MAPS WITHOUT ALT TEXT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
FRAMES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
TABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112
LINK SPAMMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
INCREASING YOUR SE RANK AND IMPROVING YOUR SEARCH ENGINE POSITIONING . . . . . 114
THE SIMPLE BASIC PRINCIPLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
YOUR WEB SITE COPY/CONTENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
RANKING BY POPULARITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
And What Is Link Popularity Again? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
LEARN TO ANALYZE YOUR SERVER LOGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
Some sites offer to run comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
LINKING STRATEGIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
There’s Good And Bad Back Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Reciprocal Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Outbound Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Inbound Links (Also Know As Back Links) . . . . . . . . . . . . . . . . . . . . . . . . . 121
MORE ON META TAGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122
PAGE HEADING TITLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
TITLE TAGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
KEYWORDS AND DESCRIPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
META ROBOTS TAG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Yes there are more Meta Tags but… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
RESEARCH TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
LIST OF FREE TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128
Keyword Density . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
Simple steps to check the density: . . . . . . . . . . . . . . . . . . . . . . . . . . . 131
STEMMING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132
WHAT ARE THE MOST POPULAR KEYWORD FOR YOUR SITE? . . . . . . . . . . . . . . . . . . . . . . . . 133
TRACK YOUR SEARCH ENGINE RANKINGS LIKE A BLOODHOUND . . . . . . . . . . . . . . . . . . 134
THE BEST WAY TO TRACK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134
SECRET TOOLS TO HELP YOUR ACHIEVE & MAINTAIN HIGH SE RANKINGS . . . . . . . . . . . . . . 137
HOW TO FIND OUT HOW MUCH MONEY YOUR INVESTMENT IS YIELDING . . . . . . . . . . . . . . 141
HYBRID PPC & SEO TACTICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144
ROI TRACKING TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
DoubleClick’s DART . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
WebTrends from NetIQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
HitBox from WebSideStory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Urchin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
RESOURCE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
SEMPO’s mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
Alexa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
LinkPopularity.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
Tools from Marketleap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
NetMechanic HTML Code checker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
OptiLink Link Reputation Analyzer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
PositionPro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
WEBSITE MANAGEMENT TOOLS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
SEARCH ENGINE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
INTERNET MARKETING RESOURCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

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Welcome To The SEO WARS!

This course covers everything that you could ever want to know about getting high rankings in the search engines. Many courses only give you a little bit of information and then try to sell you additional courses with the “real secrets” in them. You’ll never have to worry about that with this course.

If you aren’t familiar with what Search Engine Optimization is let’s break that down so you understand it. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2- 3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

Other Details

- Ebook (PDF), 155 Pages
- Salespage (HTML)
- Ecover (JPG)
- 1 Bonus Video
- Year Released/Circulated: 2008
- File Size: 69,736 KB

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