The Traffic Handbook MRR Ebook

Table of Contents

Chapter 1: Introduction . 7
Chapter 2: Content Marketing …. 10
What is Content Marketing? .. 10
Why You Need to Implement Content Marketing 11
How To Write an Engaging Blog Post .. 11
Chapter 3: SEO .. 16
Keywords 16
LSI (Latent Semantic Indexing) … 18
9 Other Elements to Optimize For Search Engines … 19
Should You Only Target One Keyword or Keyphrase? .. 19
3 Types of Keywords You Need to Know About … 21
How to Find Keywords Using The Google Keyword Planner Tool . 21
Other Keyword Research Tools To Consider .. 24
Which Keywords Should You Go For? .. 26
Backlinks . 27
Value.. 29
Rich Snippets …. 31
Chapter 4: Social Media Marketing . 34
Value.. 35
Selling the Dream … 36
Community … 37
Integration …. 38
Consistency . 39
Chapter 5: Paid Advertising .. 41
Facebook Ads and Google Ads .. 41
PPC Explained .. 42
Video Ads 44
Chapter 6: Building a Brand That’s Memorable . 47
The Importance of a Strong Brand to Bring Everything Together . 47
How To Create a Memorable Brand 50
Chapter 7: 5 Powerful Types of Content to Try . 54
YouTube Content … 54
User-Generated Content .. 57
Podcasts . 59
Infographics . 61
Courses .. 63
Chapter 8: Conclusion . 66

Sample Content Preview

Which Keywords Should You Go For?

The aim is to look for keywords that have a high volume of traffic, but not too much competition.

As with most things, the more established your site is (meaning it has “domain age” as well as lots of backlinks and tons of content), the more easily you’ll be able to go after the highest-ranking keywords. A great strategy then is to view this as a ladder. When starting out, go for the low-hanging fruit. Aim to get to the top of Google for those terms that are a little more obscure, but that could still get you a few hundred visitors per month.

This will then help you to establish yourself a little in the eyes of Google, which will, in turn, then allow you to go after slightly more popular links!

Another extremely important thing to consider is the matter of “intent.” Intent refers to the intention of the person searching for the keyphrase: what are they looking for and why?

This is very important because it is what will ensure you attract the right people to your website. For instance, someone might phrase a term differently depending on whether they want to buy something or just ask about it.

“Hats online” AND “buy hats online” are probably keywords that suggest a person is looking to buy a hat. If you have a hat store, then this can be a great way to get people to your site!

But if you have an article that is all about hat style, then calling it “hats online” will likely mean you get the wrong type of person visiting your page. This can, in turn, mean that they leave that page very quickly, which in turn means your “bounce rate” will be high (meaning people leave your site before they have spent any time there). A high bounce rate significantly hurts your reputation in Google’s eyes, and it means that Google will stop recommending your site when people search for related terms!

It’s not just about what you can rank for then: it’s about understanding your visitors and what they might be looking for.

Backlinks

Backlinks play three important roles in Google’s systems. Firstly, they allow Google to find your content in the first place. Google trawls the web using programs called “spiders” or sometimes “robots.” These programs work by following links to move from one website to another.

So by having as many backlinks to your website as possible, you make it easier for Google to find you and therefore put you in the index.

At the same time, Google looks at links as another way to know what your site is about. If your site has lots of links coming from sites about fitness, then it will assume that your site is also about fitness!

Finally, Google will look at links as testimony. Links suggest quality because people don’t tend to share links to websites that they don’t think are very good! The more backlinks you have to your site, the more Google will consider your site to be important and valuable. Much MORE importantly, though, Google will also want to see that your links are coming from pages that it already trusts.

For instance, if you have a link from the BBC, Google will consider that to be endlessly more worthwhile than a link from a website that is full of spam.

Looking for links that Google is known to trust is perhaps the single best way to increase your chances of climbing the ranks. One way to do this is to look for links with .edu and .gov TLDs. Another option is to look for the sites that Google commonly features in the SERPs.

Finally, look at the top competition that you want to beat and then use a backlink checker that will show you the links point at that website. You can then try to get those same sites to link to you – as you know that they a) will give out links and b) can help you get to where you need to be!

The best way to get backlinks from other sites?

Guest post! That means writing a high-quality article for that website, then giving it to the website for free in exchange for a link that will point back to your website. This strategy has been used online for a long time, but it is still highly effective. Not only does this gain you a link back from a site in your niche that is high value, but it also helps you to build important relationships that can help you to succeed. You’ll gain direct traffic from the recommendation that comes from being on a high-quality website.

Other Details

- 10 Articles (TXT, DOC)
- 1 Ebook (PDF), 66 Pages
- 2 Graphics (JPG, GIF, PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2020
- File Size: 33,874 KB

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