The Worlds Greatest Marketing Stories Personal Use Ebook

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Dan: Bill, why don’t we start out by you telling our listeners a little bit about your background and how you got into this business and marketing game.

Bill: I’m the owner of a company called Bishop Information Group. We’re situated in Toronto, Canada. We work exclusively with business owners and entrepreneurs. We help them develop a marketing plan, and then carry out that plan.

I’ve been in the marketing business since I was about 12 years old. My father had a marketing company. I used to listen to all of his stories about his business and everything else. When I was about 12, he asked me if I wanted to help him out. I said, “Okay.” He was going to pay me $1.65 per hour. That’s not like much money in those days!

The project was a promotion for a supermarket in our city. He got me to dress up like a frog. I had this big green frog outfit, and I walked around the mall and handed out prizes and balloons to all the kids. It was embarrassing, but at least I had a mask on. It was really hot.

Part of me was thinking, “This was a dumb thing to do,” but it was my first marketing project.