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How Will You Deliver Your Newsletter?
If you’re familiar with setting up a membership site through WordPress or by any other method, then by all means deliver it that way. If not, you can use an autoresponder such as Get Response to send your newsletter out in PDF format. Be aware that attachments can sometimes result in deliverablity issues, so perhaps the best alternative of all is this:
Upload your newsletter to Amazon S3 and get the link. Then send that link out automatically to customers when they purchase, and then again each month for each new issue.
It All Starts With Your Freebie
You’re not going to start out offering your newsletter. Instead, it’s much easier to offer a free gift in exchange for their email address. The free gift could be a free issue, a related report, a video or anything you choose that will attract your ideal reader.
You can use private label rights to create your report –again, make sure it’s high quality. Your free gift will be sending a message to your prospect of whether or not they should trust you to deliver great information to them. If your freebie isn’t very good, they’ll assume your newsletter isn’t very good, either.
Keep your free gift simple –for example, a 12 page report that solves a problem for them. Make sure it contains actionable information they can use immediately.
Two Ways To Offer Your Freebie
There is of course the traditionalmethod–set up a squeeze page and ask for their email address in exchange for your free gift.
The second method tends to get a higher quality of opt-ins and oftentimes MORE opt-ins, and it works like this: Divide your free gift into two parts. The first part might be the title page, the table of contents and the first chapter. Make sure your table of contents is full of enticing benefits and creates lots of curiosity. The second portion is the rest of your report.
Let them download the first part without opting in. This way nearly everyone who hits your landing page will download your report.
Then letthem know if they want the rest of the report, they can either pay for it or get it free in exchange for their email address. Put a good price on it, like $17, and you’ll get tons of opt-ins because if you’ve set this up correctly, everyone will want the $17 report for free.
This method is a little more work, but it increases your opt-in rate and gets people fired up to know what else you offer. Plus it’s unexpected and refreshing –offering something of obvious real value in a slightly unique way.
Surprisingly, you may even get a few sales using this method, even though that’s not your objective.
How Do You Make Your Offer?
Once they opt in to your list you can send them to your sales page.And of course you can also continue to email your offer to your list members who don’t initially join. You’ll probably find that about a third of your paid subscribers join immediatelywhen they download the free gift, and the other two thirds join later as they receive emails from you.
On your sales page you can either do a traditional sales letter, a sales video or a combination. Since this is not an expensive offer and they can cancel anytime, you don’t need to get overly complicated on this.
Basically, at the top of the page you’ll remind themthey just signed up to get your $17 report for free to solve “x” problem or accomplish “y” goal. This tells them they’re on the right page and it also sets up a reciprocity loop in their subconscious, very subtly telling them they ‘owe you one.’
Next, you’ll have your sales copy or sales video(or both.) If you’ve never written a sales letter before, you can either hire someone or do some research online to see how it’s done. Basically you’re calling out your audience in the headline and offering a big benefit to these folks. Then you can list a few more benefits, talk about the pain of not having these benefits, and then show how your newsletter is the solution they’ve been seeking.
Talk about your benefits to the subscriber as well as the features and your guarantee. Letthem know they can cancel any time, and if they’re not 100% thrilled you’ll refund the last payment and they get to keep all the issues. This puts the risk all on you and makes it easy for them to say yes.
Remember to use some type of scarcity to get them to purchase right away. It might be a dime sale in which the price goes up a tiny increment for every “x” number of sales. Or it might be a limited time bonus that’s going away. Scarcity can as much as double your sales, so be sure to include that element.
If you need help making your video, go to Fiverr and find someone who does powerpoint videos. It will cost you more than $5, but it’s worth it.
Putting Your Newsletter Together
Use 5-10 pieces of content in each monthly newsletter. It should be enough actionable content that readers feel like they’re getting tremendous value, but it shouldn’t be so much that it overwhelms you in creating it.
Use Microsoft Word or OpenOffice Writer to create your newsletter and save it in PDF format.
Or, if you needhelp formatting your newsletter you can find someone on Fiverr to do it for you and make it look very professional and polished –something you’d be proud to show anyone.
How Do You Get People To Your Page?
You can of course use any traffic source thatworks for you and your niche, but here are some ideas to get you started:
Pay for Traffic.Yes, it’s an investment, but if each dollar you spend makes you two, it’s a good investment. Facebook is excellent for this since you can target exactly who you want to see your ad.
Social Media Traffic.This one is huge, it’s free but it can take considerable time and effort. Find out where your target audience is on social media and hang out there with them. For example, find Facebook pages devoted to your topic and start participating.
Affiliates.If you’re willing to give up 50% of your profits today and every month, you might do really well with affiliates. Affiliates will drive traffic to your site that otherwise you might never come in contact with.
Joint Venture Partners.This could be as simple as they mail for you and then you mail for them. Or you might put together a package deal. Get creative here, the options are limitless.
But what if you don’t know anyone in your niche? Start making contacts.One of the easiest ways is to interview experts for your newsletter. Often times they will then email their list to let them know about your newsletter, and sometimes they won’t even take a commission.
Guest Blog.Write guest posts on popular blogs and link back to your squeeze page. It’s best to target mid-size blogs when you’re getting started, since bigger blogs may be inundated with requests. And if you begin your approach by telling them you loved one of their posts so much you want to print it in your magazine, it’s much easier to work your way up to guest posting.
Is This Business Worth The Effort?
Yes! People subscribe and stay subscribed. So if Ted joins on the 12th, then the 12thof next month you get paid from Ted again, and the 12thof the following month and so forth.
Imagine if -for the last 6 months -you had been getting new subscribers. You would now be getting recurring payments every day of the month without even getting any more new subscribers. It’s a good feeling knowing that money is coming in every day.
And because you continue to get new subscribers and your old subscribers stick with you, your income rises each month. So while you may only make a relatively small amount of money your first month, each month thereafter you should see your income rise as you get more and more subscribers.
Other Details- 2 Ebooks (PDF, DOC), 17 Pages
- 4 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2016
- File Size: 3,867 KB
License Details:
[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged/bundled - *with one restriction.
[YES] Can be offered as a bonus - *with one restriction.
[YES] Can be given away (in any format) - **with one restriction.
[YES] Can be sold on auction sites.
[YES] Can offer (Master) Resell Rights.
[YES] Can resell Private Label Rights.
[YES] Can be published offline.