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Table Of Contents
Foreword
Chapter 1: Internet Business Basics
Chapter 2: The Benefits Of Running An Online Business
Chapter 3: Skills For Online Business
Chapter 4: Tools For Online Business
Chapter 5: Offline Business Basics
Chapter 6: The Benefits Of Running An Offline Business
Chapter 7: Tools For offline Business
Chapter8: Skills For Offline Business
Chapter 9: Blending The Two
Wrapping Up
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Chapter 2: The Benefits Of Running An Online Business
Synopsis
When the subject of internet business or otherwise termed as online business is mentioned two dominant elements should be considered. The elements such as the products or services intended to be within the business itself and the marketing strategy intended can both be served well through this medium of doing business.
Benefits
There are several benefits to choosing this platform to launch a business and being armed with some knowledge on how to best see the business to its success will definitely bring forth positive results. The following are some areas to look into to have a better picture of the online business benefits:
In most cases the leverage that the online business style is able to provide cannot be challenged by any other types of business setups.
This leverage can provide for a number of positive contributions to the online business thus making it a very viable option to choose.
One of the ideal selling points rests on the fact that most businesses using this style require very limited cost incurred and also another attractive feature of having to commit a lesser amount to time and energy to the business as a whole.
Other leverages come in the form of having suitable affiliations to the online business through the sites and blogs. This affiliation will provide ideally for the exposure of the individual’s business and thus attract the desired interest and possible revenue earning goals.
Because of the nature of the online business set up there is really no limit to achieving anything in terms of success for the business.
The customer base can be tagged as limitless and so can the ways of reaching the customer, as compared to the more conventional style of doing business. Time and demographics is also no deterrent for the online business style.
Chapter 3: Skills For Online Business
Synopsis
Running an online business can be very rewarding in all aspects if the right approach is used from the very start of its conception. There are certain skills that the individual should acquire or at least be aware of to ensure optimization for efforts put into the running of the business.
Having some business and technical skills will help the individual explore all that is presented, thus making the best choices suited for the online business.
What You Need
The following are some of these skill and their benefits to the online business endeavor:
Technical skill would involve being fairly savvy in the tools available on the internet and how to best apply them to the business to ensure the workload is limited for the individual.
With this knowledge the individual can choose to allow the business to run itself to a certain extend without having to be hassled by the more mundane processes.
Some of the examples of platforms founded through some technical skill are sites such as Google, Yahoo, Facebook, Youtube and may others that contribute in specific areas to help the online business gain the desired assistance through the use of these tools.
Then there are also the business skills that can be equally beneficial to the online business owner. This area usually covers the conceptualization of ideas, products, business model and the likes.
In doing these the individual will better understand the market needs and adopt accordingly in the business set up to cater to these needs using the relevant complimenting tools available on the internet.
These tools may include Skype, LinkedIn, Wikipedia, Broadcast.com and many other similar sites. All of which contribute positively to the enhancement of the online business.
Using all these tools to enhance the customer’s experience when visiting the site will also create the positive perception of being skilled and this recognition will then attract further interest in the online business.
Chapter 4: Tools For Online Business
Synopsis
There are many exciting and very user friendly tools that can be chosen for the enhancement of the online business strategies. With some careful research the most appropriate ones can be identified and applied to the business.
Tools
The following are some of the tools available for online business optimization:
• Zen Desk: http://www.zendesk.com/ – when the new online businesses are looking for a suitable and simple web based help desk application most turn to this tool. It is suitable for all sizes of business endeavor particularly for the smaller style entrepreneur.
• Start PR: http://startpr.com – monitoring the progress and how the online business is being received by the general target audience is important to the survival and optimization of the online business entity. Therefore having a system in place would help the business owner to make any necessary changes to his or her business based on the feedback derived from this tool.
• LItmos: http://litmos.com/ – being able to design and create video, power point slides and instructional documents may be something that is needed for the online business. Rather than having to incur costly fees for paying for this service, this tool can adequate equip the individual with the necessary knowledge on how to produce fairly acceptable and professional looking presentations.
• Clarity Accounting: http://www.clarityaccounting.com/ – this tool present the most comprehensive and easy to use accounting applications which allows the owner to access the accounts from any location and time. It also provides the information in other reporting formats and supports multiple users. Being able to peruse the account of the online business on call is something that can prove to be very valuable indeed. This can also help to facilitate any business cost adjustments to ensure better profits margins are comfortably achieved.
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