Another important element of branding is finding your company’s Unique Selling Proposition, or USP. Some people call this the Unique Selling Point. Either way, your company (and individual products) must ...

In-display ads are those you might see in the sidebar when you are viewing a video on YouTube. The ad is shown at the top of the related videos, and ...

There’s risk in everything in business, but there’s also a way to mitigate some of that risk. With regard to dedicated email drops, there’s a possibility that the quality of ...

Remember that you’re going for a recurring monthly fee, which means you need to choose a market that not only has an interest in the subject, but one that is ...

Originally, the KDP Select program only had a couple of benefits. It allowed you to run up to 5 days of free promotions or discount prices per 90-day period, and ...

I understand that the main goal of affiliate marketing, at least for the marketers themselves, is to make sales. That much is obvious. But you should never focus on “selling”. ...

The first thing we absolutely must discuss is value. Value is the one thing you must constantly focus on in your sales copy if you want to be truly successful ...

In a sea of thousands, perhaps millions of people who are competing for exactly what you are hoping to achieve, you must stand out. You may want to make yourself ...

Once you’ve decided on your market, it’s time to set up your store. You’ll want to buy a domain name, because it will look much more professional to customers than ...

You will want to include one main call-to-action in every post you make. Whether this is asking people to join your email list or buy a product or whatever else, ...