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Table of Contents CHAPTER 1: TELLING IS SELLING 4 IDENTIFYING YOUR AUDIENCE IS POWER! 5 THE TOOLS TO START MARKETING 7 MORE ON IDENTIFYING YOUR AUDIENCE 8 FINDING YOUR AUDIENCE 10 WHY WORDS STILL MAKE A DIFFERENCE 11 CHAPTER 2: COPYWRITING STARTERS 13 HOW COPYWRITING ...

Table of Contents Chapter 1 3 Right Into The Strategies 3 Running with the giants 3 Getting started 4 Marketing Tips 5 OTO (One Time Offer) Marketing 6 A Few Good Markets 8 Free publicity 9 Not quite free publicity 11 Pay-per-click strategies 17 Affiliate strategies 20 Chapter 2 The Startup Phase 23 Free instant ...

Table of Contents Don’t Make These Blunders 3 Top 10 E-Mail Marketing Mistakes To Avoid 3 Grabbing Readers Attention 14 What Are You Selling? 14 Anatomy Of An E-mail Message 17 Headline (Subject) 17 Effective Headline Types 18 Benefit Headlines 18 Problem Headlines 18 Question Headlines 19 Guarantee Headlines 19 Offer Headlines 20 Message Body 20 Anatomy ...

Table of Contents CONTENTS INTRODUCTION 3 OVERVIEW OF THE PUBLISHING INDUSTRY 4 Traditional Print Publishers 4 Self Publishing 4 Electronic Publishing 5 Getting Started 5 THE WRITING PROCESS – AN OVERVIEW 6 FINDING IDEAS 6 WHAT WILL PEOPLE BUY? 7 WHAT TO CONSIDER WHEN CHOOSING AN IDEA 8 STICK WITH WHAT YOU ...

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