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Table Of Contents
Trademarking 101: 1
Table Of Contents 3
Introduction 5
Chapter 1: Trademarking: What’s That Mean? 6
What Is A Trademark? 6
Trademark Rights 9
Tell The World About Yours 9
Defining Trademarking 11
Chapter 2: The Benefits Of Trademarking 12
It Provides Protection 13
Deterring Others 15
You Get Great Recourse 16
You Won’t Be Sued 17
Strong Brand 18
Chapter 3: Making Your Trademark Unique 20
How Unique Is Unique? 21
What They Look For 22
When Conflict Happens 23
Pre-searches 24
Free Searches Found Online 26
TESS 27
US Trademark Search 28
Chapter 4: Creating A Trademark That Works 30
Considerations For Brand Names 31
Fanciful 32
Arbitrary 33
Suggestive 34
Descriptive 36
Generic 38
Ideas To Spur Your Trademark 40
Brainstorm 41
Making Acronyms Work 42
Speak A New Language 43
Make It UP 44
Can’t Do It? 45
Getting Trademark Clearance 45
Chapter 5: Hiring A Trademark Attorney 47
Help For Trademark 48
Application Help 48
Chapter 6: The Details Of Trademarking 50
The Timeline 50
The Cost Of Trademarking 53
International Trademarking 55
Chapter 6: A Bit About Intellectual Property Law 57
Where Did It Come From? 58
Trademarking Today 59
Checklist Of Trademarking 60
Conclusion 61
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Introduction
A trademark is your identity. If you are a business owner, new or old, you need to have the ability to be distinguished from other businesses that may offer something similar to your own.
Take for example, the number of hamburger locations in your own city. If you didn’t know the trademarks of the “arches” or the “king” then you wouldn’t be able to identify their products as easily. You can easily picture these in your mind, and that’s what you want to accomplish for others when it comes to your own business.
Through trademarking, you can successfully get your business on the map. You create a way for others to affiliate your business with the product that they need, want or that they will need and want.
The process can be long and drawn out. Often, you need a legal professional to walk you through the entire thing. The good news is that you can do this successfully when you understanding the process. That’s what we’ll educate you with here.
Chapter 1: Trademarking: What’s That Mean?
In order to trademark your business, you need to fully understand the process of trademarking. Much of this process will need you to understand your product as well as understand the legal aspects of trademarking.
Throughout this ebook we will show you and explain to you each step of the process. We’ll give you some excellent ideas to help you to get started. Most importantly, you’ll have everything that you need to know, starting with learning what trademarking is and what it does for your business.
What Is A Trademark?
A trademark is a distinctive signature, sign or saying that in some way depicts a specific company. It is used to identify a product, a service, or an event for a specific organization. It is used to help that organization stand out from others.
In legal terms, a trademark is also a type of industry property of that organization that can not be used by any …
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