Trial Order Management: Making More Money Plr Ebook

Table of Contents

CPA EXPLAINED 3
THE HIGH VALUE MARKETING OFFER 3
THE SHIPPING AND HANDLING FEE 4
RECURRING MONTHLY INCOME 5
THE PAIRED BACK-END OFFERS 7
SETTING UP 9
A SAMPLE CD FRONT-END OFFER 11
A SAMPLE DVD FRONT-END OFFER 13
A SAMPLE TEXT-BASED VIRTUAL PRODUCT FRONT-END OFFER 15
A SAMPLE TEXT-BASED HARD COPY FRONT-END OFFER 16
A SAMPLE NEWSLETTER FRONT-END OFFER 17
A SAMPLE COACHING FRONT-END OFFER 19
DIRT CHEAP SETUP OPTIONS 21
LOCATING QUALITY PLR ON THE WEB 22
INCREASING THE VALUE OF YOUR PLR 24
SOME PLR WARNINGS 26
REGULAR PAYCHECKS 27
BACK-END RECURRING OFFERS 27
CASE STUDY #1 BACK-END OFFER 27
CASE STUDY #2 BACK-END OFFER 28
CASE STUDY #3 BACK-END OFFER 28
CASE STUDY #4 BACK-END OFFER 29
CASE STUDY #5 BACK-END OFFER 29
CASE STUDY #6 BACK-END OFFER 29
CASE STUDY # 7 BACK-END OFFER 29
MAXIMIZING REVENUE 32
WHAT DOES IT MEAN TO BE A ONE-TIME OFFER? 32
WHERE CAN I USE THIS STRATEGY? 33
WAYS TO EMPHASIZE THE LIMITED OFFER 34
THE CLOSE 36
STRATEGIES PRIOR TO CLOSING DOORS 37
USING THE PSYCHOLOGY OF SCARCITY 38
THE GRAND FINALE 39
MANAGEMENT 41
REASONS YOU WANT MULTIPLE ENROLLMENTS TOO 41
REWARDING LOYALTY 42
ALL ABOUT TRAFFIC 44
DEMOGRAPHICS OF YOUR TRAFFIC 44
VISIT PLACES THESE PEOPLE VISIT 45
ATTRACTING TARGETED SEARCH ENGINE TRAFFIC 46
THE GOOGLE KEYWORD TOOL 47

Sample Content Preview

CPA EXPLAINED

The High Value Marketing Offer

If you notice, many of these offers aren’t just a single product; they are a packet of products! And, the actual value of each product in the pack is very clearly stated so that the customer understands that this is really a high-dollar value offer, as well as a huge bargain! Some packages can have a real value of a couple hundred dollars or more, but when it comes time to buy, the customer is made aware that they really only have to pay a shipping and handling fee!

The point is that the perceived value of your product should be very high! It should be an offer that’s very difficult to say “no” to. Even though the material that may be delivered to the house may be only a $3 CD, the product value can have a much higher-perceived value due to what information is being sent out to the customer. If they think it’s something that will help them make money or is difficult to get anywhere else, your product will have a very high-perceived value.

You can see some nice examples of this type of temptation being offered to the customer by the large dollar values being crossed out; at times, even the total estimated cost of the pack is crossed out. That’s one way to be very specific about the perceived value of the product and to set that number in the mind of your customer.