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Identify Your Niche

The first thing you need to do is choose a passionate niche, but keep in mind that not every passionate niche would have fans who would be willing to buy t-shirts. For example, there are certain groups of people who don’t buy graphic t-shirts as often as others. College kids tend to buy a lot of graphic t-shirts, while the older generation does not. So you must not only keep the niche itself in mind, but also the market (people) that are interested in that niche.

There are certain niches that are virtually evergreen niches. These niches will tend to have a much greater potential for profit, because people have proven over many years they will buy shirts in these niches.
Such niches include:

• Pets
• Family & Romance (especially children, grandchildren and couples)
• Emergency & Medical Careers (nurse, paramedic, EMT, firefighter)
• Artistic Careers (writer, artist, designer, chef)
• Nerdy Stuff (science fiction, fantasy)
• Sports (football, baseball, basketball, soccer, golf, racing)
• Hobbies (crafts, cooking, camping, fishing, hunting, reading)
• Gaming (console games, tablet games, PC games)
• Retro (especially stuff from the 80s)

These are a few good ideas to get you started, but these markets are also pretty competitive. There are thousands of new shirts put on sale every day in these exact niches. So if you want to find topics that are a little less competitive, it will take a bit more research.

One thing you can do is check pins on Pinterest. Try searching for “t-shirt” and look at the most popular designs. See what colors and styles are being pinned, and what those niches are. Look for the pins that have the most repins and likes.

Here is an example:

In the above example, you can see this shirt has had 702 repins and 137 likes. This is clearly the type of shirt people are interested in, so making something in this particular niche would probably be profitable.
Keep in mind you can’t just use someone’s slogan without checking to see if it’s been trademarked. You don’t want to make a shirt with a slogan you saw online and later find out it’s trademarked because you’re being sued.

You can also check the bestselling shirts at a wide variety of online t-shirt sellers to see what’s doing well.

One thing you absolutely must keep in mind is that you can’t just create any kind of shirt you want, even if it’s your own unique spin on it.

For example, you can’t just do your own illustration of Harry Potter and put that on a shirt, because Harry Potter is protected by Copyright and Trademark laws. You can’t use a major sports team, because those team names, logos, and colors are trademarked.

You can still use sports teams, but you’d have to do it in a way that does not infringe.

For example, I once saw a shirt being marketed to fans of the Georgia Bulldogs that said, “Black & Red ‘til I’m Cold & Dead”. That same slogan could have applied to any team, in any sport, that used those colors for their uniforms, such as the Atlanta Falcons.

You could also look into licensing if you’re really interested in using something that is copyrighted or trademarked.

Let’s say you wanted to create a line of t-shirts for fans of Game of Thrones or Big Bang Theory. You’d have to contact the legal department of the production companies to inquire about licensing. You’re not likely to get permission at a price you can live with, but it doesn’t hurt to try.

Remember that even common phrases can be trademarked.

Just because you’ve seen it on other t-shirts and even on memes online, doesn’t mean it’s legal to use it.

Designing Shirts

If you already know a little bit about graphic design, it shouldn’t be too difficult to create images for your t-shirts. Pretty much any design program (Photoshop, Illustrator, GIMP, etc.) is fine for creating t-shirt designs. Most systems accept image formats such as JPG and PNG, allowing you to use whichever program you prefer. Most systems also provide templates you can download to ensure you’re creating the right size image for your shirt.

You can look at existing successful t-shirts for ideas for designs. Obviously, you don’t want to copy their designs. Just use them for inspiration as far as colors, layout, and the type of graphics you might want to use. You could also hire someone to design your shirts for you. It’s nor difficult to find freelance designers that are hungry enough for work that they’ll create basic t-shirt designs for you for just a few dollars. Let’s say you pay a designer $25 to do a simple design. Even if you only sell a handful of shirts, you’ll still make a profit off that design.

Craigslist is a good place to start. You could always post an ad looking for a designer for t-shirt graphics. Mention how much you’re willing to pay, and ask for samples.

Many of the most successful t-shirts are nothing more than interesting text arranged in an eye-catching, pleasing way. Even a beginner can learn to create simple designs without much trouble.

T-Shirt Companies

A few years ago, only a handful of print-on-demand shirt websites existed. Sites like CafePress (cafepress.com) and Zazzle (zazzle.com) pioneered the field, but they failed to really make the kind of impact the newest generation of sites has made.

TeeSpring

http://www.teespring.com

Teespring really exploded the market by creating a system that would allow time sensitive promotions, making people more apt to order immediately rather than waiting. Their system uses a combination of time (a countdown during which time the item must be purchased before it becomes unavailable) and scarcity (calling items “Limited Edition” and insinuating they may never be offered again) to inspire people to purchase right away.

Teespring requires you to sell a certain number of shirts before any shirts will be printed, so if you don’t meet that minimum, your efforts will all be in vain. This makes it tricky for beginners, because you never know for sure if a design will meet the minimum to be printed.

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