Twitter Traffic Raceway MRR Ebook

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In the book, Phaedrus realises that although it can’t be defined we all have this intuitive understanding of what is and is not good quality. As a marketer, this really made a lot of sense. We normally use the word value instead of quality.

You might not know exactly what every reader wants, but we all know what is good and what is bad. And what is good has value or quality.

Your tweet is content, or a channel to content, and you need to create value in this content. How do you do that?

Think about it like this. The audience needs to get something out of your post. Entertainment, humour, social or intellectual confirmation, the belief that your content can in some way improve their lives.

Thinking about the value of every tweet you post is a step in the right direction. There is no right or wrong way to go about value creation.

In online marketing we aim to become an authority and to do so we give away content, e.g. the tweets. People pay attention to an authority, and if you keep the content wheel turning people will see value.

Consider Kaitlyn’s battle against cancer.

Conversion: Retweet

Call to action: Please retweet

Value: Fighting cancer and cancer awareness

This tweet reaffirms the beliefs of millions of people. It is unique because of its wit. Stir these two ingredients together and you have a viral tweet.

Many businesses will shy away from posting something like this, because it is controversial. I recommend you tackle the controversial. Think about all the reasons why this tweet works, and don’t forget we are marketing to humans. We are a flawed backwards bunch, and you will do well to remember that.

How To Write A Tweet

Twitter is all about engagement. As a platform, it allows you to send short messages very quickly. It is great for building credibility and drawing people to your main hub: a website, blog, or Facebook page.

You want to keep your tweet short a sweet. It needs to intrigue a potential reader. That being said it needs to remain relevant to the post, or you run the risk of coming off a click bait; a sure way to damage your reputation.

When writing content, it is common practice to spend almost as much time on your headlines as your content.

The same mentality need to be applied to tweets, because the quality of your tweet is what will get people to read the article. You can include anything that really grabs people’s attention.

A quote from your content. According to Twitter, a quote is 54% more likely to be retweeted.

Relevant hash tags will display your tweet to people looking at similar topics. You should create a hash tag that aligns with your product.

Tweeting pictures is a very effective strategy when done correctly. It’s much easier to engage someone with a picture than it is with words alone.

If you post a picture of your product, or offer a clever bit of sharable content, you can attract more attention than you ever could with just words. The picture doesn’t not have to be related to your product.

A photo Intel shared on the 4th of July. 90 retweets, in just 10 hours.

I cannot overstate the importance of establishing a conversation. The best practice on a social platform is to be social. Have opinions and leave insightful comments.

Get involved as much as you can. These are the activities that will build you a reputation and an audience.

Help other people in your niche. This is often overlooked because aspiring marketers wrongly think of it as competition. The internet is a massive pie. All you need is a small piece of the pie, and you will eat for life. Essentially what I’m saying is that, the benefits of engaging in a community, with a larger audience than you would otherwise be advertising to, far outweigh the drawbacks of extra competition.

A WORD OF CAUTION

Etiquette, and having a thick skin is vital to successful digital marketing. Staying out of the wrong conversations is just as important as getting involved in the right ones. People will talk down your achievements, and hey that is life. You need to ignore the hacks and the snakes, who have nothing to add to the conversation but negativity and skepticism. These people will often work to you advantage, and draw more people into the conversation. Tact is important. Remember when your mother told you that if you don’t have anything nice to say, don’t say anything. Never has that been more applicable than when marketing on social media.

Twitter Analytics

In closing, I hope you learned something useful towards marketing on Twitter, because that is the real secret to marketing.

Let’s assume that you have a few tweets out there. Your Twitter is all set up and you are trying to draw content. The next step is to track what works and what doesn’t. You really need to be able to follow the user’s journey, and interactions, within you marketing efforts.

Twitter is a fantastic tool for monitoring this. There are built in analytics that will tell you exactly how an audience is interacting with your account. learn everything there is to know about Twitter analytics.

Turn your analytics on and pay attention to what works and what doesn’t. If you don’t know about A/B Testing.

The basic principle is that you post a piece of content twice, with a slight difference and see which performs better. It is normally used for apps and webpages, but there is no reason it can’t be applied to two similar tweets.

It took me a while to really wrap my head around the importance of a data based approach to digital marketing. I think the biggest breakthrough I made in this regard, or I should say the biggest mistake I was making, is perfectly represented in this nifty little infographic.

The time of day had an effect on the responses I saw for my tweets. You should study this and align your posts with your targeted market. I mean it makes perfect sense, but it is just something I never thought of until analytics made blatantly obvious.

Other Details

- 1 Ebook (PDF), 13 Pages
- 3 Graphics (JPG, PNG)
- 1 Squeeze Page (HTML)
- 5 Promotional Ad Materials (Emails)
- Download Page, Affiliate Program, Cheat Sheet, Twitter Tweets
- Year Released/Circulated: 2017
- File Size: 21,009 KB

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