Ultimate Guide To Power Copywriting Give Away Rights Ebook

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The Lost Art Of Giving Great Bonus

Next up comes the importance of giving great bonus. When looking at what bonuses to offer, be imaginative in adding real value to your main (‘flagship’) offering. Attain to stay tightly-themed (or at least relevant) to your offer. For example, throwing in a fishing guide with an IM-based offer would be like… well, a fish out of water in a manner of speaking. And here’s the thing – It doesn’t have to be an eBook or special report worth a particular amount of cash.

be anything of value… secret page or post access, or perhaps even your time via a free 15 minute 1-on-1 consultation (or something to that effect).

Remember that even though your bonuses are related to your product in some way, each bonus should be treated as a “mini sales letter” showcasing its very best benefits. It is not uncommon for someone to purchase an information bundle based more on the great bonuses, than on the main product itself.

Granted, you do not necessarily need to write a whole extra sales letter to sell each bonus, but if it really IS an excellent bonus… “Shout it from the rooftops!” with a compelling lead-in, several punchy bonus benefit bullets, and a wrap-up. Also, avoid giving away too much in advertised bonuses. Sometimes, giving away too much up front can actually devalue the product by leading to more doubts in your readers minds (i.e. the main product must be crappy to have THAT many bonuses).

This is where unadvertised bonuses come in, because you can NEVER be “too generous” when it comes to unadvertised bonuses; conversely, people tend to remember generous vendors.

Other Details

- 1 Ebook (PDF), 25 Pages
- 2 Promotional Ad Materials
- Year Released/Circulated: 2015
- File Size: 714 KB

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