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Table Of Contents
Chapter 1 – Why Facebook?
Facebook Is Viral
Tapping Into The Global Market
Reaching Their Target Audience Directly
Finding More Information About Their Target Audience
Driving Traffic To Their Website
Chapter 2 – The Fan Page Craze
Everyone Has A Fan Page!
The Power Of “Like”
How To Create An Irresistible Fan page
What To Publish On Your Facebook Fan page
Chapter 3 – Facebook Advertising
How To Setup Facebook Ads
Target Your Advertisement
Create Facebook Compliant Ads
Tracking The Progress Of Your Facebook Ad Campaign
When Is The Best Time To Post Ads On Facebook?
Setting the Maximum Bid
CPC vs. CPM: Which is Better?
Chapter 4 – Go Further With Facebook Connect
Add The “Like” Button To Your Site
Ensure That The “Like” Button Also Enables Comments
Higher CTR For “Like” Button With Photos
Put The “Like” Button At The Right Location
Adding Activity Feed To Your Site
Allowing Members To Log In To Your Site With Facebook
Chapter 5 – Other Facebook Marketing Strategies
Create Facebook Groups
Hosting Facebook Events
Facebook Marketplace
Facebook Apps
Facebook Contest
Conclusion
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Chapter 1
Why Facebook?
“Why should I market on Facebook?” This question is often asked by online marketers who are unconvinced or undecided about the profitability of this social networking website as a marketing tool. “After all,” they say, “Facebook is nothing more than just a website where family and old friends can re-connect, right?” This kind of thinking is not only dangerous, it can be costly as well, especially considering just how much power Facebook wields in the consumerist world today.
In the past years, Facebook has quickly grown from being a social networking website for college students in the United States to being the most popular site, surpassing even Google in terms of visitor hits. In fact, people users spend a total of 6 billion minutes on this website on a daily basis, which is twice as much time that they spend using the search engine. Today, there are over 500 million users on the website, comprising a large chunk of the population that is ready and willing to pay for any goods and services they perceive to be worth the price. In fact, more than half of the people who do online shopping actually have Facebook accounts. Far from slowing down, this number is projected to rise even more in the coming years, especially if the developers of the social networking website continue
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- Year Released/Circulated: 2012
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