Upsell Marketing Plr Ebook

PLR Ebook Table Of Contents

Section I: All About Upselling
What Is An Upsell?    5
Why Should Business Owners Use Upsells?    5
The Difference Between Upselling And Cross Selling    9
When Cross Selling Is Actually Illegal    10
The Benefits Of Upselling    10
Shopping Cart Tips    11
The Wasted Space Of The Confirmation Page    11
How To Adapt Retail Upsell Practices To Online Upselling    12
Taking Note of Your Customer’s Background And Budget    12
The Hidden Market    13
How To Spot A Great Upsell/Cross Sell Option    14
When Should You Upsell?    15

Section II: Methods And Techniques
Fear Based Selling    15
Recommendation Selling    16
Personal Endorsement    17
“Tag Ons”    17
Make It Easy To Return To The Products Page    18
Use “Tick Off” Boxes Rather Than Buttons    18
Take Advantage Of Impulse Buying    19
Different Types Of Upsell    19
The “Freebie” Upsell    19
“Basic – Deluxe – Professional”    20
Resell Upsell    21
Extras Upsell    21
Package Deal Upsell    22
Length Of Time    22
Extension Upsell    22
Discount Upsell    22
Bulk Upsell    23
Affiliate Upsell    23
P.S. Upsell    23
The “Disassembled” Upsell    23
But Exactly How Do You Use An Upsell?    24
Section III:  17 Fatal Upselling Mistakes And The Psychology Of Upselling
“Hot” Buttons    26
Do Your Own Case Study    26
17 Fatal Upselling Mistakes    28
Mistake #1: Overselling    28
Mistake #2: Not Keeping It Relevant    28
Mistake #3: Upsell Suggestions Below The Fold    29
Mistake #4: Ignoring Or Dismissing Customer Fears    29
Mistake #5: Offering Products Actually Compete With Yours    29
Mistake #6: Proposing Too Great A Leap In The Upsell    30
Mistake #7: Being Too “Pushy”    30
Mistake #8: Offering Inferior Products As A Cross Sell    31
Mistake #9: Ignoring Gender    32
Mistake #10: Coming Across As Not Believing In Your Product    33
Mistake #11: Coming Across As Phony Or Lame    34
Mistake #12: Not Testing Your Upsells    34
Mistake #13: Not Describing At Least One Concrete Benefit    35
Mistake #14: Giving Away Too Much In Order To Make The Upsell    35
Mistake #15: Not Planning Your Upsells For Profit    36
Mistake #16: Making Assumptions    36
(And YES – there’s a Number 17!)
Ideas For Upsells    37
Selling Styles    38
Buying Signals    38
The Difference Between Men And Women    39
Selling Triggers For Women    40
What Doesn’t Work    40
Selling Triggers For Men    41
What Doesn’t Work    41
How To Project A Positive Upselling Personality    42
The Last Word: Summing It All Up    43

PLR Ebook Sample Content Preview

Section I: All About Upselling

What Is An Upsell?

You pull up to the drive through menu console. Within seconds, you’re ordering a steak on a bun and a large coffee (double-double).

“Would you like fries with that?” says the disembodied voice from the lop-sided speaker.

“Sure, give me a large fry,” you say, suddenly imagining how crispy, hot and salty they’ll taste.

Congratulations.

You have just been the victim of an Upsell – and your favourite fast-food restaurant pocketed the profit.

Why Should Business Owners
Use Upsells?

Large companies have taken upsells for granted for decades as a standard means to increase profit ratios. It’s usually the small business person who all too often never thinks about doing this at all.

In the case of internet marketing, very often it’s because the learning curve at the beginning is huge for people who may never have worked outside a structured traditional “job” before – but once you’ve got your feet properly wet and tested the water, continuing to ignore this extra avenue of income makes no sense.

Other Details

* Sales Page: Included, HTML
* File Format: MS Word Doc, PDF
* Number of Pages: 44
* Included Graphics: Ecovers, PSD
* Extras: 5 Followup Emails
* Extras: Promo Email
* Extras: Affiliates Programs
* Extras: Articles
* Extras: Squeeze Page
* Extras: Blog Posts
* Extras: MS Word Doc, PDF Report
* Number of Pages: 15
* Download File Size: 10,401 KB