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Table of Contents
INTRODUCTION ……. 5
1 WHAT IS CROWD FUNDING? …….. 8
SPREADING THE WORD THROUGH CROWD FUNDING ……….. 8
THE INFLUENCE OF THE CROWD … 9
EXAMPLES OF A CROWD-FUNDING CAMPAIGN … 10
Marillion ……… 10
Clovis Dardentor ……… 11
Artemis Eternal ……….. 11
City Budget Watchdog . 12
MOVING FORWARD ……… 12
2 APPLICATION OF CROWD FUNDING ……. 14
BLOGGING ………. 14
Choose A Niche To Dominate …. 15
Attract More Contributors With The Right Keywords ……… 16
Finding The Right Home For Your Blog … 16
Installing The Right Blog Software ……… 17
Make A Great Impression ……… 18
Writing The Initial Post . 18
Promote Your Blog …… 19
INDEPENDENT FILM …….. 21
Create A Crowd-Funding Budget ……….. 21
Keep It Legal .. 22
Pitch To Everyone ……. 23
Spend The Money That You Raise On Making Your Film …. 24
Added Bonuses To Financing Your Film With Crowd Funding ……… 24
JOURNALISM ……. 25
The Limitations Of Community-funded Journalism ……….. 25
Become More Personable With Video ….. 26
Taking On Major Responsibility . 26
MUSIC ….. 27
From Fans To Financers ……….. 27
Fund Your Album With Pre-Sales ……….. 28
Be Clear In Your Ventures …….. 28
START-UP COMPANY ……. 29
The Difference Between Investors and Contributors ……… 30
An Alternative To Business Start-up Loans ……… 30
MOVING FORWARD ……….. ERROR! BOOKMARK NOT DEFINED.
3 THE PROS AND CONS OF CROWD FUNDING …….. 32
THE PROS OF CROWD FUNDING .. 32
Money In Your Pocket .. 33
Advanced Marketing …. 33
Getting Traction In The Market . 35
Thinking Outside Of The Copyright …….. 36
Anyone Can Play ……… 37
THE CONS OF CROWD FUNDING .. 37
You Have To Play By The Rules . 38
Increased Accountability ………. 40
IDEA THEFT ……… 41
MOVING FORWARD ……… 43
4 A QUICK GUIDE TO CROWD FUNDING …. 44
CHOOSING THE RIGHT TYPE OF CROWD FUNDING ……… 44
BUILDING A WEBSITE TO TELL YOUR STORY …… 44
A COMPELLING PITCH ….. 45
Be Creative …. 45
Connect To Your Contributors … 46
APPEALING REWARDS …. 46
Be Realistic …. 47
CAPTIVATING PROMOTION ……… 47
Create A Promotional Crowd-Funding Profile ……. 47
Expand Beyond Your Crowd-Funding Platform ….. 48
Encourage Others To Spread The Word .. 48
WHAT NOT TO DO ……….. 49
MOVING FORWARD ……… 49
5 A REVIEW OF THE BEST CROWD-FUNDING SITES ……….. 50
AMAZEE … 51
Connecting The World .. 51
The Wisdom Of Many … 52
ARTIST SHARE …. 52
By The People, For The People .. 53
Various Levels Of Participation .. 53
Awards Of Excellence … 53
CHIPIN …. 54
Ease And Organization . 54
CREATEAFUND …. 55
What Is It And Why Should You Use It … 55
What CreateaFund Has To Offer 55
FASHION STAKE .. 56
Cutting Out The Retail Middleman ……… 57
GROW VC 57
Subscriptions Plans For Any Budget ……. 58
HELPALOT ……….. 58
Just The Facts . 59
INDIEGOGO ……… 59
Filling The Need ………. 60
KICKSTARTER ….. 60
Creative Projects ……… 61
All-Or-Nothing 61
100% Ownership …….. 61
KIVA ……. 61
A Global Reach ……….. 62
Make Money With Kiva . 62
The Benefits Of Kiva …. 62
Kiva In The News …….. 63
The Risks At Kiva …….. 63
SELLABAND ……… 64
MOVING FORWARD ……… 64
CONCLUSION ……… 66
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INTRODUCTION
Crowd funding is also sometimes referred to as “crowd sourced capital” or “crowd financing.” It is the cooperative trust and attention of people networking to pool money together. Crowd funding is typically done through the Internet to support the efforts that have been initiated by others. Crowd funding is used for a number of different things, including artists who need fan support, political campaigns, citizen journalism, and disaster relief.
Within the pages of this book, you will learn exactly what crowd funding is and how you can use it to your benefit. Taking the crowd-funding approach is something that has been around for quite some time. However, these days, it is getting attention once again from both social and commercial entrepreneurs, especially with the advent of online communities, social media, as well as micropayment technologies. Now, it is easy to engage with others, securing donations from supporters with little cost involved.
Crowd funding first hit the music industry with the Marillion, a British rock and roll group. Before the band even became involved, fans conceived of the idea to develop an Internet campaign. In 1997, an entire U.S. tour was supported by fans who contributed $60,000. Since then, the band has used crowd funding to record and market a number of albums.
A few years later in 2004, crowd funding made it to the film industry. French producers and entrepreneurs Benjamin Pommeraud and Guillaume Colboc of Guyom Corp funded a film called Demain la Veille by launching a campaign for public donations over the Internet. In as little as three weeks, they were able to collect close to $50,000. This was enough money to shoot their film.
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