Using Email List For Maximum Effect MRR Ebook

Table of Contents

Introduction ……. 4
Begin with a solid and well composed email database …. 5
Reach out to your email list in a unique way . 6
Try and keep the message precise and simple …….. 7
Make use of email automation systems 8
Segment your email list …. 10
Ascertain the sending frequency for your segmented list of customers … 12
Segment your email list according to their weather patterns .. 13
Monitor the purchase cycle of your client list …… 14
Use past purchases to track your customers and predict their future purchases 15
Incorporate a call-to-action in your promotional mail … 16
Reinforce your message …. 17
Encourage your contacts to forward your promotional information to their own contacts . 18
Allow your contacts be in control of the information they receive from you …. 19
Make use of familiar sender names while sending your mails …….. 20
Include personalized tokens on your subject line . 21
Never make a fault promise on your email subject lines …….. 23
Never disclose the contents of your emails on the email subject lines ….. 24
Be conscious about the timing of your emails to your clients 25
Use verbs that are related to actions on your email subject lines …. 26
Make your clients feel special and part of your community … 27
Bring a notion of urgency on your email subject lines .. 28
Create a sense of scarcity .. 29
Use number in your promotional mails ……. 30
Pose compelling questions in your subject lines… 32
Never hesitate to throw a few jibes in your promotional emails ….. 33
Always refrain from using all caps in your subject lines …….. 34
Avoid overusing exclamation market in your subject line ….. 35
Add a preview in your promotional email … 36
Test your subject lines in order to come up with the most appropriate …. 37
Make it easy and simple for your contacts to key in their email addresses ……. 38
Conclusion …… 39

Sample Content Preview

There is no need of making use of all of them at once. It is always advisable to find one system that clearly fits your varied needs and make use of it constructively to automatically send your promotional mails for you.

There are a number of ways through which you can trigger automated mails for your potential customers. Internet marketers have come up with ingenious ways of triggering automatic mails for their potential customers. These include:

One of such was is the use of subscriber welcome mails. When a new subscriber joins your business email list, you can use email automation systems to send them newsletters that welcome them to the club. These mails could contain information regarding what the subscriber will expect to get from subscribing to the system. It could also contain a checklist of probable preferences as well as welcome offers.

Internet markets have also come up with automated emails triggered from website activities. For instance, such mails are triggered by what the areas of your website that a subscriber frequently uses. Thus, a subscriber is sent an automated mail based on the section of your website that he or she seems to have particular interest in. when the subscriber views pages of your website regarding costs of products and services offered by your company, an automated mail is generated with detailed information of company prices and sent to them automatically.

In addition to the website activity follow ups, internet marketers have also found out that post purchase follow up mails provide maximum effects for email marketing. These mails are generated automatically following a purchase of company products or services. On most occasions, such mails always provide an ample opportunity for feedbacks from your customers regarding the purchase they have made. Therefore, make an attempt to use post purchase follow up mails to seek audience with your customers.

Segment your email list

Having a segmented or personalized email list allows you to come up with different messages for different audiences. There are numerous tools that can come in handy when it comes to exporting and sorting email lists. For example, internet marketers have recommended RICS as one of the most helpful tools that can be used to export email lists in order to come up with a personalized and segmented list of your customers. With the help of this tool, you can segment your list into sections containing your top clients, prospected clients and those that have not been to your shop for some time. By doing this, you will be in a position to sent the relevant information to your clients depending on the objectives of your promotional activities.

The segmentation of your email lists also helps you schedule for your updates, offers and sales. It is important to keep track of such schedules because they make you consistent and competent in the eyes of your customers. Additionally, keeping track of schedules is important in knowing what kind of information would have the most impact when communicated to your customers. It is important to note that knowing what and when to tell your customers gives you a competitive advantage over your competitors. As a result, you are highly likely to increase sales of your products or services by taking into close consideration these steps.

There are numerous segmentation patterns that have worked well before for most email marketers. One of such segmentation patterns is demographic segmentation in which your client list is segmented according to age, race, gender or even working position. It is however important not to complicate your segmentation strategy. Starting small by segmenting your list according to gender and age makes you able to determine what information will be most appropriate for certain clients. Additionally, it helps you determine the language and tone to use while writing your promotional email. Through this, you are able to capture the attention of your customers by providing them with exactly what they expect from promotional mails.

Ascertain the sending frequency for your segmented list of customers

It should be noted that finding the perfect sending frequency for all your customers is tough. People have tried to come up with a perfect sending frequency for promotional mails but have failed because of the obvious challenges that come with fluctuating frequencies. While a customer my need more frequent promotional mails today, the situation might change drastically tomorrow due to circumstances beyond our control. In addition to that, some clients may want to see your name on their inboxes ever day while others may be bored up by the monotony.

One of the most useful strategies of ensuring that you do not bother people with your promotional mails is by letting them decide on how often they would like to receive mails from you. This has worked before for email marketers and will most likely work for you if you try it out. Through this, you contact list will be self-segmenting to allow all the parties decide on their won frequencies. As a result they will save you the trouble of having to ponder you head on what frequencies best suit who.

Segment your email list according to their weather patterns

It is important to note that weather patterns can instigate purchases. People can be compelled to buy certain goods or services according to their whether patters. Email marketers must therefore segment their contacts according to their weather patterns in order to make the most out of these lists. For example a retail clothing company with the intention of marketing rain jackets will find rainy seasons the most appropriate time for promoting these jackets. Therefore, in the event that their list of emails is also segmented according to weather patterns, they are more likely to market their jackets to the right audience and make huge sales in return. Skymosity is one of the most preferable companies when it comes to email list segmentation according to weather patterns. It helps you track weather patterns and makes you able to come up with automated email campaigns that are triggered by weather-based automation systems. With this tool, you are able to comfortably reach out to your email contacts and sent them promotional content that conforms to their present weather. This is therefore an invaluable tool for weather-based email segmentation.

Monitor the purchase cycle of your client list

You need to keep track of the purchase cycles of your customers. Through this, you will be able to come up with a complete timetable that can help you predict their next moves. This implies that with a conclusive and comprehensive analysis of your customers’ purchase cycle, you can be able to determine what products or services they might need in the near future and be ready to offer such products exactly when they are needed by your clients. Therefore, monitoring the purchase cycle of your clients is one of the recommended tips of getting the most out of your email list.

In order to determine the buying journey of your clients, you will have to closely monitor their digital behavior. The digital behaviors of your clients can be determined by assessing the pages of your website that they visit most, how long they stay on those pages and how their mails were obtained by your company or business. A close analysis of this pattern can give you important insights on how your clients have been making their purchases before and what they are likely to purchase next.

Other Details

- 5 Articles (TXT)
- 1 Ebook (PDF), 39 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Year Released/Circulated: 2017
- File Size: 3,217 KB

License Details:

[ Yes ] Can sell the eBook to your customers (personal USER rights)
[ Yes ] Can be translated into other languages and sold
[ Yes ] Can give away eBook (unchanged PDF version only)
[ Yes ] Can be used as a bonus (unchanged PDF version only)
[ Yes ] Can include eBook in membership site (unchanged PDF version only)
[ Yes ] Can be combined with other offers or sold as a package
[ No ] Cannot sell Resell Rights to customers
[ No ] Cannot sell Private Label Rights to customers
[ No ] Can include within website flips
[ No ] Can be edited, renamed, add your name as the author/publisher
[ No ] Cannot pass any source files to customers