Utilizing Offline Marketing For Extra Income Resale Rights Ebook

Table of Contents

101 Ways To Promote Your Business For Maximum Profits ……………… 3
Part I – Traditional Offline Marketing …………………….. 3
Part II – Creative Offline Marketing … 6
Part III – Free Advertising With Publicity ……………….. 15
Part IV – Joint Ventures ………………. 18
Conclusion ………… 30

Sample Content Preview

And you’ll learn to experiment in many creative ways to find out what works for you. A local advertising paper, the Rare Reminder here in the Hartford area, has classified ads and space ads. But I noticed that one “stone and mulch” company has their space ad featured upside-down in every weekly issue. At first I thought it was a mistake. But after seeing it upside-down week after week, I suspected they found that their upside-down ad stands out from the clutter. People think it’s a mistake and read it. Yes, it’s a gimmick. Would I do it? Only if it tested positively. And maybe it has for these folks. Food for thought.

6) Radio/TV/Infomercials – You might be surprised how inexpensive you can get these types of slots, especially if you use remnant advertising. Study the best infomercials, for example (the ones you see over and over again…they must be working or they wouldn’t keep airing them), to get some ideas on how they are constructed.

7) Flyers – Who says you can’t hire a high school student to stuff mailboxes or stick ‘em under windshields? Obviously if you are selling a high-priced financial course, it would be better to target the windshields of a fancy hotel than your local Wal-Mart. And I believe the US Postal Service also prints them for you like they do postcards if you want to mail them. Check out http://www.usps.com

8) Networking – Your local Chamber of Commerce, trade shows, seminars, and anywhere your prospects hang out are all good opportunities for networking. In many cases, the hotel bar the night before the seminar is the best opportunity for making contacts. It’s usually more effective to try to capture contacts and leads than to try to close a sale on the spot, so get your elevator speech ready and have plenty of business cards on hand.

9) Telemarketing – Remember the “Do Not Call” list only applies to consumers, so if you do any kind of business to business selling, telemarketing is a viable marketing method you can use effectively. Also, the “Do Not Call” list may not apply to you with your customers or if you already have a relationship with your prospects.

10) A Trade Show Booth – A great place to capture leads. Again, a free report or gift does wonders. When you get a long line waiting at your booth, many people will stop by just to see what the fuss is about. Make your sales materials and sales people benefit-driven. Remember what your prospects are thinking: “What’s in it for me?”

11) Blimps, Banners, and Billboards – If it’s zoned for advertising and it’s blank, you have an opportunity.

12) Door Hangers – Those same high school students can help you with door hangers as well.

13) Circulars – Again, high school students can also help you hand out circulars, post them on community bulletin boards, on telephone poles, wherever. You can make a donation to your local church and ask them if you can leave a stack at their next bake sale or bingo event. And certainly you can arrange to have your circular included in your local newspaper or community paper. For your money, circulars are very inexpensive to print and distribute.

14) Card Decks – These stacks of index cards are mailed to targeted audiences. Each deck can contain anywhere from 50 to 200 cards or so, each with an advertisement or coupon. They may also double as a business reply card on back. Since your ad is mixed in with tons of others, it’s especially important to have a great headline and layout that will stand out from the clutter.

Card decks are inexpensive because all of the advertisers are sharing the cost of the mailing. They can cost as little as three cents a prospect for large mailings. Even for smaller mailings, they are generally cheap, which is good for testing.

Make sure you choose your audience wisely. Card decks are great for targeting a niche. Free reports or books work especially well here, because the person flipping through the cards will be attracted to the word “FREE.” As always, make sure there is a clear call to action. Multiple methods of response usually work better than a single method. For example, they can drop the card in the mail, call a free recorded message, go to your website, etc. And you may have some options with remnant space, so always try to negotiate a lower price (how hard is it for them to stick another card in their mailing…their costs are incremental and their profit is high even on remnant rates).

A couple other tips: When you see repeat advertisers in a deck, you have a pretty good idea that the deck is working for that ad. If that ad also targets your niche market, it may be a good one to test in. Also, test with copy that you already know works.

15) Value-Paks – Similar to card decks, “value-paks” are little booklets with multiple ads. They are mostly used with coupons, rather than business reply cards.
16) Ad Magazines – You’ve seen them. Magazines that are little more than a collection of space ads. They are usually local, and the ads in them usually aren’t direct response. By putting your direct response ad there, you stand out over all the other ads. But the downside is that these magazines tend to be less niche-focused (although there are certainly exceptions, with the real estate and automobile-themed magazines and newspapers).

17) Catalogues – Your catalog doesn’t have to look like L.L. Bean or the like to be effective. A good one to study with respect to the ads themselves is the J. Peterman catalogue (check out http://www.jpeterman.com).

Other Details

- 1 Ebook (PDF), 30 Pages
- 15 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2023
- File Size: 2,369 KB

License Details:

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[ Yes ] Can give away eBook (PDF Format).
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[ Yes ] Can be combined with other offers or sold as a package.
[ No ] Can include within website flips.
[ No ] Cannot sell Resell Rights to customers.
[ No ] Cannot sell Private Label Rights to customers.