Video Ads Made Easy Personal Use Ebook

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Table of Contents

Introduction 04
Section 1: Video Ads Basics
Chapter 1: What Video Ads are all about 07
Chapter 2: Why you should use Video Ads for your Business 13
Chapter 3: What types of Video Ads are available nowadays 18
Section 2: Creating your Video the right way
Chapter 4: What Types of Video can you create? 25
Chapter 5: Creating your Video with the Right Tools 30
Chapter 6: The Right Place to Outsource the Creation of Your Video 35
Section 3: Video Ads Networks
Chapter 7: What to Look for in a Good Video Ad Network 43
Chapter 8: Top Video Ad Networks 46
Chapter 9: Other Video Ad Networks to consider 49
Section 4: Setting up a Video Ads Campaign
Chapter 10: Setting up a Video Ad Campaign with YouTube 52
Chapter 11: Setting up a Video Ad Campaign with Twitter 55
Section 5: Additional Video Ads Tips to consider
Chapter 12: Do’s to apply 59
Chapter 13: Don’ts to avoid 63
Chapter 14: Other tools and Services to consider 67
Chapter 15: Shocking Case Studies 72
Conclusion 78
Top Video Ads Resources 79
Special Offer 80

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Connect with Your Audience

Video has a distinct advantage over text, because videos help your potential customers get to know you more easily than reading text. Video allows people to connect with you, because they see your face, they hear your voice, and they see your personality. It’s just a basic fact that emotions are better communicated through video than they ever could be through text.

It’s just human nature that people want to see behind your name and logo, and with whom they’re really dealing. They want to see the heart of who they’re dealing with, and video marketing allows this like no other medium. Videos help customers feel like they know you, even before they’ve met you.

It Improves Email Marketing Campaigns

Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO.

What if you could double or triple the effectiveness of your email marketing efforts?

That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest possible ROI.

Attract More New Visitors

Video marketing has been proven to attract a lot of new customers, both to your site and your social network pages with the added benefit of improving your online branding efforts. Today, there’s no shortage of video sharing sites to upload your videos to, like YouTube, Dailymotion, Vimeo, and 300 more. The best thing about all of this is that it is free to share your videos on most of the sites.

The more places you upload your videos, the more opportunities there are for people to find them and view them. One of the best things about social media and video marketing is that it increases the chance of your videos being shared by friends and family to new prospects quickly and easily, which can increase the chances of your videos going viral.
What are Video Ads?

Presently, what “video advertising” is depends on who you ask. This ambiguity possesses a negative effect on the whole ecosystem. Mass media pundits, reporters, and many companies, particularly networks entrenched in the display, claim video advertising is any digital ad that contains video, including in-banner and in-text ads.

A video ad is a commercial or public video that plays on a website for marketing or informational purposes. A video ad is just like a television commercial, except it’s on a website instead of on a TV, and users choose to watch it to learn more about a business, its products, etc.
Video ads Pros and Cons

Pros of Video Ads

Delivery Speed: The biggest benefit of a video ad is that it enables a business to deliver the most pertinent information and their product or service in less than 1 minute. This makes video ads a very useful tool for businesses with complex products.

Grabs Attention: Video ads also allow the business to sum up the key points of their company, and grab a viewer’s interest before the visitor is tempted to leave the website.

Mobile: With the never ending rise of mobile devices connected to the internet, video ads can now travel with the consumer. It does not matter where they go, as long as there’s an internet connection, they’ll be able to see your ad.

Worldwide Reach: There are a handful of countries where broadband is not available and content restrictions are in place. For the most part, though, your online video campaigns can span the globe. Create content that goes viral, and your global business can explode overnight.

Cons of video ads

Ad Skipping: Some of the most commonly used buttons online are the ones that allow users to skip an ad or simply close it altogether. Unless you create something that people want to watch over and over again, which is unlikely, you’re going to be relying on people sharing your content to get the word out.

Improper Placement: There are likely to be certain types of sites where you do not want your ads to appear, but controlling where they are shown depends on your ad distribution channel. For some channels, this can be a challenge.

Timing: You need to think about your target market and plan your ads accordingly. If you are looking at attracting college age kids, your ad will be fruitless if it displays during school hours. Make sure your ad server supports some smart scheduling scheme, so the ad is displayed at the right time.

Chapter 2: Why you should use Video Ads for your Business

ways to rapidly expand your business and sell more than what you are currently selling, you should include video

promotion in your marketing

For effective and efficient mix.

Millions of people are now

becoming aware of various advantages of video marketing, and are using it extensively for promoting their brand, services or products.

Why are Video Ads so hot?

Today, people are desperate for information, and want it fast. They would prefer to spend 2-3 minutes watching a video than 15-20 minutes reading text. Moreover, videos ads also help businesses communicate their important points to their target audience in very little time.

Another positive point with video ads is that you cannot only place them on your website, but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of hits per day.

Best of all, your video can be optimized to rank on the top of search engine result pages, giving your company instant exposure to millions of potential buyers.

Premium Benefits of Video Ads

Video Boosts Conversions and Sales

Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video Ads work well regardless of the category in which they are deployed.

Video can lead directly to sales. Studies show that 74% of users who watched an explainer video about a product ended up buying it, so you better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, Vision is our most dominant sense. Most information transmitted to our brain is visual. If still pictures can boost engagement massively, imagine what moving pictures can do to your business.

Video Ads convey your business message

Audiences can access your video content 24/7 from the office, home or on the move. While only 20% would read the majority of the text on a site, 80% would watch the same content if it were delivered by video (Forrester). Video lets you disseminate your message with very little input from the viewer.

Engaging video can influence, captivate and connect emotionally with the user more than any other medium. Video conveys meaning quicker than text, and the information imparted is more likely to be retained.

It allows you to speak as if you’re face-to-face, but with the bonus of postproduction additions like graphics. Prospective customers can relate to your brand, learn about your company structure, mission and specific areas of expertise before even making contact.

Video Ads Build Trust

The use of audiovisuals also helps you win the trust of the audience, because they understand that it takes time and effort to produce marketing messages. Trust is the foundation of conversions and sales.

Building trust should be a goal of its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling, and let people come to you by providing them interesting and useful information.

Video ads do it all. When we talk about elite people in the audience, YouTubers have become the most powerful social media figures to promote your brand. If you’re serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust, as well. Some consumers are still skeptical about buying products and services on the internet, because of the fear of being cheated.

Effective marketing videos present your products in a conversational form. That creates a sense of individual approach, which is why 57% of consumers say that videos gave them more confidence to purchase online.

Other Details

- 2 Ebooks (PDF), 81 Pages
- 1 Salespage (HTML)
- Top Resource Report, Cheat Sheet,
- Year Released/Circulated: 2017
- File Size: 5,676 KB

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