Video Magic Mrr Ebook

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Table Of Contents

1 HOW VIDEO MAGIC CAN IMPROVE YOUR SALES . . . . . . . . . . . . . . . . . . . . . . . . 7
IS CONTENT STILL KING? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
SO WHERE DO AUDIO-VISUAL TECHNIQUES COME IN? . . . . . . . . . . . . . . . . . . . . . . . . 12

2 DESIGNING YOUR PAGE CONCEPT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
DESIGN FIRST, BUDGET LATER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
WHAT IS A GOOD DIRECT SALES CONCEPT? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
THE PRICE OF AUDIO-VISUAL SOLUTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Video Recording Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Audio Recording Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
THE SECOND DRAFT: SHAVE DOWN YOUR COSTS . . . . . . . . . . . . . . . . . . . . . . . . 22

3 RECORDING VIDEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
CAMERAS: DOS AND DON’TS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
THE FACE OF YOUR PRODUCT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
LIGHTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
NOTES ON CHROMA-KEYING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
PREPARATION FOR EDITING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

4 VIDEO EDITING SOFTWARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
SOME GENERAL FEATURES TO WATCH FOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
SPECIFIC VIDEO EDITING PACKAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Windows Movie Maker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Sony Vegas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
PowerDirector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

5 EDITING: TURNING RAW FOOTAGE INTO A USABLE AUDIO-VISUAL SOLUTION . . . . . . . . . 48
FUNDAMENTALS OF GOOD EDITING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
MORE EDITING TIPS FROM THE WEB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
ADVANCED EFFECTS AND WHEN TO USE THEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
SOLUTIONS FOR CREATING ADVANCED EFFECTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
ZS4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Transparent Video Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

6 PREPARING YOUR PAGE FOR AUDIO-VISUAL CONTENT . . . . . . . . . . . . . . . . . . . . 60
PLACEMENT ISSUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
The Front Page Solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
The Embedded Video Solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
Autoplaying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Side Pages: Yes Or No? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
WHERE SHOULD AV CONTENT GO IN THE CODE? . . . . . . . . . . . . . . . . . . . . . . . . . . 71

7 HOW TO DELIVER YOUR AUDIO-VISUAL CONTENT . . . . . . . . . . . . . . . . . . . . . . . 74
FLASH CONTENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
STREAMING MEDIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
DIRECT DOWNLOAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

8 PUTTING IT INTO THE WORLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
TESTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
LAUNCH ISSUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
THE MOST IMPORTANT RULE OF YOUR LAUNCH . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89

9 MAINTENANCE AND OTHER ISSUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
SECURITY ISSUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
MONITORING BANDWIDTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
ADDRESSING USER NEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98

10 THE FUTURE: THINKING BIGGER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
TECHNOLOGY CHANGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
MOVING BEYOND DIRECT SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103
FINAL ADVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105

Sample Content Preview

1 How Video Magic Can Improve Your Sales

The days of boring websites are gone forever.

In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience. A page might feature an interesting table-based layout, an animated gif or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java. For the most part, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.

Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they’re doing. But it’s no longer possible even to argue that audio-visual content is a novelty. With modern connection speeds, coding options, software packages and plug-ins, it’s now possible to record sophisticated video and audio presentations, to show them to your site’s audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting space costs. The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose. You can let your customers hear your product, see your product, and form emotional connections to your product. The result? You’ll not only impress your customers, but you’ll sell more products.

Is Content Still King?

The technical limitations of the early Internet determined its form. Even a simple image file with plenty of compression algorithms, a limited color palette, and a small display size would take up at least one kilobyte of memory, and of bandwidth. By contrast, text in the ASCII character coding scheme takes up exactly one byte per letter. Since one kilobyte is equal to one thousand bytes, roughly, it’s almost literally true to say that a picture is worth a thousand words.

So the early web was dominated above all by text rather than images, let alone sound files or video. Prodigy and other early online services almost exclusively functioned by transmitting long textual articles between users. And even when modern browsers began to appear, starting with NSCA Mosaic in the early nineties, web pages tended to focus more on the textual content than on how that content was presented. Page decorations focused more on basic HTML features like horizontal rules, tables, and different heading styles, with a few images thrown into the mix–usually on “gallery” subpages with warnings for those with slower connections. Audio was restricted either to very low-quality streaming files or to high quality .wavs of a few seconds’ duration. Video was simply out of the question.

We don’t live in that world anymore. A picture may still be worth a thousand words, yes. But consider the difference between transmitting a 100KB image at 28.8 kilobits per second (about 7 KB per second, for about fifteen seconds overall) and transmitting the same 100KB image at 54 megabits per second (for an infinitesimal fraction of a second overall.) It’s no longer an economic or practical necessity to privilege text (“content”, for these purposes) over audio-visual components (“presentation”.)

So the question here: is content still king?

The answer is: yes and no.

It’s still impossible to build a website without grounding it in textual content, first and foremost. It doesn’t matter how flashy your Flash menus, embedded video solutions, or audio tricks are if you don’t have the basic content to back it up. Give web users some credit: they’re not zombies, impressed by the latest flashy devices. They go to the Internet in the first place because they’re interested in information. If they’re online in order to shop, they’re going to want to know as much as possible about the product they’re buying before they buy it. If all you give them is a well-crafted video of the product with stirring, high-quality music playing behind it, they may well be impressed by your audio-visual techniques. And then they’ll leave without buying the product.

Other Details

- 10 Articles (TXT, HTML)
- Ebook (PDF), 105 Pages
- 5 Part Autoresponder Email Messages (TXT, DOC)
- Salespage (HTML)
- Ecover (JPG)
- 12 SoldAds EMails
- Year Released/Circulated: 2008
- File Size: 4,312 KB

License Details:

[YES] Can edit the sales page.
[YES] Can sell Product Only.
[YES] Can sell Resell Rights.
[YES] Can sell Master Resell Rights.
[YES] Can be added to Paid membership sites.
[YES] Can be added to your product bundle or package (2 products maximum).
[NO] Can put your name as the author.
[NO] Can be given away for free
[NO] Can be sold on auction sites.
[NO] Can be sold on dime sale or 100% commission sites.