Viking Bonus Creation PLR Ebook With Audio & Video

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Relevance

You have to keep in mind you’re dealing with real, intelligent human beings here. When a buyer is considering a product, the buyer is aware of the category and type of product and their thoughts are aligned with a specific “sphere”. If the product is a list building product, they’re mentally in the sphere of list building or lead generation. If you slap a bonus down that is way outside of that sphere, like a course on product creation, they’ll notice a lack of relevance and they’ll likely dismiss what you’re offering. In fact, they might think you’re just plain dumb.

On the other hand, if you offer them bonuses like landing page editors or a course on increasing their opt-in rate or a pack of lead magnets to use for list building, they’ll immediately recognize that as something relevant to the list building product.

If necessary, you can stretch or “force” relevance for a category that is just “one step removed” from the category of the product. An example of this would be, “hey after you start building your list, you’ll need to start marketing to them, so here’s a course on email marketing”. With that statement, you’ve established relevance. It’s indirect, but it’s only removed from the product category by one logical step. Buyers will notice the truthfulness of that relevance claim and it’ll likely jive with them. If you try to go to many steps away from that original product category though, like “if you build a list you’ll need email marketing (1 step) and if you do email marketing you’ll need to do product creation to sell them something (2 steps),” then you’ll create a logical disconnect and your bonus will seem irrelevant (because it is).

Utility

Once you’ve satisfied the relevance requirement, you’ll need to ensure your bonus has utility, or the ability to be utilized. Luckily, this is relatively easy because it goes hand in hand with relevance most of the time. The most effective type of utility, when it comes to bonuses, is augmentation. You want to present something that isn’t just technically “useful” on paper, but something that specifically augments the intended purpose of the original product you’re promoting. In this case, the more specific the usefulness, the better. For example, if the product is a course on list building, then simply handing over yet another course on general list building doesn’t provide a specific type of usefulness. It’s relevant, yes. And it’s also “technically” useful, yeah. But it’s not useful in a meaningful or specific way. Honestly, you could probably still get away with it, but the more specific the usefulness is, the more attractive the bonus will be and the more likely you are to get the commission for that sale. So, if the product was a list building course, then an exit intent WordPress plugin that presents a lead magnet and opt-in form as people try to leave your page would be a winner. It’s relevant and useful, but it has specific usefulness, not just general, “technical” usefulness.

Value

Once you know your bonus provides both relevance and utility, you need to ensure it provides value, both real and perceived. A potential buyer might look at your above-mentioned exit intent plugin and acknowledge that it has relevance and utility, but if it looks like it was created in 2007,they won’t be too excited about it. This one is probably the most common problem you’ll notice with bonuses put out by both vendors and affiliates. They all come from PLR or MRR wholesaler websites and usually only costed between $4 or $10 for a license. The problem isn’t where they come from. The problem is that they still LOOK like they came from there. It doesn’t matter if that eBook or course or plugin genuinely has value. If it lacks PERCIEVED value because it looks old and ugly as dirt, the buyer won’t like it. We’ll deal more with the “look and feel” of bonuses in chapter 4, but for now just be aware that looks play an important role in value. Furthermore, quantity and size are also major factors in value. A long eBook will seem more valuable than a “report”, a multi-lesson video course will seem more valuable than a single video, and so on. That applies within each individual bonus but also to your collection of bonuses as a whole. Finally, rarity or uniqueness is important. By this we mean any bonuses that break the typical “eBooks and video courses” mold. This can include software tools, DFY landing pages, recorded interviews, advertising or traffic packages, consultations or strategy sessions, landing page critiques, and so on.

Now that you’ve got an idea of how to satisfy the big three requirements for a bonus, we’ll need to figure out how to acquire them. And that’s what we’ll cover next.

Chapter 3: Where to Curate Bonuses

PLR or MRR Licensed Material

There are several ways and places to curate the materials you’ll be using as bonuses. Probably the most common form of bonus material for affiliates, and for vendors who are just starting out, is PLR or MRR content. Basically, you acquire the rights to redistribute a product yourself and offer it as a bonus. There are two major ways to go about doing this. Buying newer PLR products that recently launched in a marketplace like JVZoo or WarriorPlus, or acquiring older materials from a PLR or MRR wholesaler.

The benefits of grabbing a recently-launched PLR product are pretty obvious. They’re usually more attractive-looking and the material inside of them is usually more up-to-date. The downside, though, is that they’re usually more expensive. This probably isn’t a problem in the case of wanting just one or two bonuses. But if you’re looking to maximize your conversions with a good stack of bonuses, this can be a serious issue, especially if you’re just starting out and don’t have much capital to spend.

The obvious benefit of approaching a wholesale PLR or MRR store (just google MRR store or PLR store) is that you’ll be able to acquire several products for an incredibly low amount. The downside is that they will look old and may have out-of-date content. As long as it’s not too severely out-of-date, this might not be a huge issue. Remember, you’re giving this away for free, after all. But it is the old “look and feel” of the product that will result in a lower perceived value. Chapter 4 covers how to rectify this problem and re-package your bonuses in an attractive way (assuming that the license for your products included a right to modify the e-covers). Needless to say, you should always review these materials and ensure that they meet a minimum standard of quality and that their oldness is not so severe that they might harm your buyers’ businesses.

Other Details

- 2 Ebooks (PDF, DOC) 19 Pages
- 4 Audios (MP3)
- 4 Videos (MP4)
- 11 Graphics (JPG, PNG)
- Promotional Ad Material (Emails)
- Report
- Year Released/Circulated: 2018
- File Size: 398,716 KB

License Details:

You MAY resell this product as is.
You MAY give it away in return for a lead.
You MAY add it to a free membership site (only if opt-ins are required in order to access the membership site).
You MAY add it to a paid membership site.
You MAY use it as a bonus for a paid offer.
You MAY package it together with a paid offer.
You MAY also repurpose this content, change the title, the cover, add your name as the author, use the audio separately, remove the audio and add your own voice over, use the text as a blog post or article, or literally anything you want.

You MAY NOT Sell resell rights for this product.
You MAY NOT Sell master resell rights for this product.
You MAY NOT Sell PLR rights for this product.