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Traffic to Website (Sales, Leads, Content)
Probably one of the most popular goals of Instagram Marketing is to funnel your Instagram traffic back to your own web properties. After all, most businesses don’t do business “on” Instagram. You’re leveraging Instagram to obtain traffic and convert that Instagram traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing Instagram traffic AWAY from Instagram and over to their own web properties.
Social Following (aka Instagram as Autoresponder)
In this goal category, your aim is to build a large number of followers. The reason we also refer to this as “Instagram as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your posts in their feeds. In this sense, your Instagram posts become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, comments, and shares, you can significantly increase the range of your organic reach into people’s feeds.
Passive Presence
Some businesses might have purely passive goals. Simply being present and discoverable inside Instagram is a benefit that has wider appeal and greater utility than you may think. In many cases, a company’s Instagram presence might supersede or at least augment what was once the role of a blog, assuming most of your content can be conveyed in the form of or attached to images. When people come across this content of yours and look at your account can see some basic info about your brand or business and get some traffic to your website. This same approach can also be used for events, communities, and brands.
Brand Awareness
Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jumpstart. If nobody’s ever heard of you, a great way to increase recognition is to simply create and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being salesy in the beginning. Ensure you’re focused almost entirely on posting helpful, relevant, or entertaining content.
Expand Existing Audiences
If you’ve already got an audience, your goal might be to make it bigger. This can be done via several social marketing methods. Sharing viral content, either curated or created yourself, can lead to a huge increase in your Instagram audience. Although creating your own viral content like that can be great, if you don’t have the time or means to do so, you can simply leverage existing content that’s already proven itself to be viral by curating/re-sharing it with your own comments or angle added to it. Also, a few humorous images and memes can’t hurt either. Other ways to expand existing audiences can include contests, sweepstakes, and gamification. Assuming your offers/prizes are compelling enough, incentivized sharing can be very effective. Just ensure your methods are permitted by Instagram’s Terms of Service.
Enhancing or Repairing Public Relations
Do you want to set your company apart in the public eye? Do you want to associate your brand with feelings of good will and community involvement? Was your business recently involved in a controversial incident that requires damage control?
It doesn’t take a humiliating public catastrophe to make PR enhancement a good idea. This is a goal that any business can engage in. Non-sales related campaigns can include photos or videos that foster positive values and goodwill or even involvement in social movements (be careful not alienate half your prospects) and noble causes. Did your business recently donate to a charity, build a school in a third world country, serve food at a local pantry? These are all things to post about. These don’t necessarily need to be about things that your business participated in. They can be content about general things like a heart-warming video about helping the poor or caring for the elderly. Special holidays like Christmas, Thanksgiving, or Mother’s Day also present
opportunities to leverage emotions, foster goodwill, and enhance your PR.
Market Research
A hugely beneficial goal of Instagram marketing is market research. If you’re just starting your business or going down a new path, Instagram can be an excellent place to learn more about your audience and your market. This can be done in a structured way with things like surveys and questionnaires, or in a less structured way by simply engaging with your audience, commenting, asking questions, and so on. Also, lurking or conversing in Instagram areas or content related to your industry can teach you a ton about what your customers want and who they are. Beyond that, you can monitor your competitors’ accounts and posts to see what their customers like and what they’re complaining about so you can adjust your business accordingly. Creating your own account, posting, and engaging within it is another great way to get a constant stream of market/audience data flowing into your business. Ultimately, your goal should be to come up with one or two ideal customer avatars that you can then base your marketing and product development on.
Other Details- 2 Ebooks (PDF, DOC), 27 Pages
- 4 Audios (MP3)
- 4 Videos (MP4)
- 13 Graphics (JPG, PNG)
- Promotional Ad Material (Emails)
- Report
- Year Released/Circulated: 2018
- File Size: 501,139 KB
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