Viking Linkedin Marketing PLR Ebook With Audio & Video

Sample Content Preview

Establishing marketing goals is critical to the success of your LinkedIn marketing. Countless entrepreneurs and businesses have setup an LinkedIn presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So, before you even begin establishing any sort of LinkedIn presence or strategy, you need to establish clear marketing goals.

Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both. Deadlines and milestones can be helpful as well. “I want to increase my social following” would be an example of a bad goal that will likely result in your marketing efforts petering out after a while because there are no specific milestones. “I want to gain 1,000 likes by Christmas” is an example of a good goal. It’s specific, measurable, and certainly attainable. Below are some examples of the various goal categories you might be interested in.

Traffic to Website (Sales, Leads, Content)

Probably one of the most popular goals of LinkedIn Marketing is to funnel your LinkedIn traffic back to your own web properties. After all, most businesses don’t do business “on” LinkedIn. You’re leveraging LinkedIn to obtain traffic and convert that LinkedIn traffic into brand-followers, leads, prospects, and customers. So maybe your goal is to get people to a landing page with a free offer where they can subscribe to your list and become a lead. Maybe they’re being sent to a sales page or an eCommerce store. Maybe you just want to do some content marketing and send them to your blog. Whatever the case, the end goal for a lot of businesses will likely be bringing LinkedIn traffic AWAY from LinkedIn and over to their own web properties.

Social Following (aka LinkedIn as Autoresponder)

In this goal category, your aim is to build a large number of followers. The reason we also refer to this as “LinkedIn as Autoresponder” is because the main sought-after benefit here is to increase the number of people who will see your posts in their feeds. In this sense, your LinkedIn posts become similar to sending out email broadcasts via your autoresponder. If you grow a large enough community, this can be very beneficial and if your content is engaging enough to get a lot of traction in the form of likes, comments, and shares, you can significantly increase the range of your organic reach into people’s feeds.

Passive Presence

Some businesses might have purely passive goals. Simply being present and discoverable inside LinkedIn is a benefit that has wider appeal and greater utility than you may think. In many cases, a company’s LinkedIn presence might supersede or at least augment what was once the role of a website or blog. When people come across this content of yours and look at your account they can see some basic info about your brand or business and you can get some traffic to your website. This same approach can also be used for events, communities, and brands.

Brand Awareness

Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jumpstart. If nobody’s ever heard of you, a great way to increase recognition is to simply create and share unique, helpful, or entertaining content and get your name, logo, and overall brand identity in front of as many people as possible as many times as possible. If this is your goal, you want to avoid being salesy in the beginning. Ensure you’re focused almost entirely on posting helpful, relevant, or entertaining content.

Expand Existing Audiences

If you’ve already got an audience, your goal might be to make it bigger. This can be done via several social marketing methods. Sharing viral content, either curated or created yourself, can lead to a huge increase in your LinkedIn audience. Although creating your own viral content like that can be great, if you don’t have the time or means to do so, you can simply leverage existing content that’s already proven itself to be viral by curating/re-sharing it with your own comments or angle added to it. Also, a few humorous images and memes can’t hurt either, but keep in mind LinkedIn is a little more professional than other platforms, so don’t go overboard with the humor. Other ways to expand existing audiences can include contests, sweepstakes, and gamification. Assuming your offers/prizes are compelling enough, incentivized sharing/following can be very effective. Just ensure your methods are permitted by LinkedIn’s Terms of Service.

Enhancing or Repairing Public Relations

Do you want to set your company apart in the public eye? Do you want to associate your brand with feelings of good will and community involvement? Was your business recently involved in a controversial incident that requires damage control?

It doesn’t take a humiliating public catastrophe to make PR enhancement a good idea. This is a goal that any business can engage in. Non-sales related campaigns can include photos or videos that foster positive values and goodwill or even involvement in social movements (be careful not alienate half your prospects) and noble causes. Did your business recently donate to a charity, build a school in a third world country, serve food at a local pantry? These are all things to post about. These don’t necessarily need to be about things that your business participated in. They can be content about general things like a heart-warming video about helping the poor or caring for the elderly. Special holidays like Christmas, Thanksgiving, or Mother’s Day also present opportunities to leverage emotions, foster goodwill, and enhance your PR.

Other Details

- 2 Ebooks (PDF, DOC), 33 Pages
- 4 Audios (MP3)
- 4 Videos (MP4)
- 13 Graphics (JPG, PNG)
- Promotional Ad Material (Emails)
- Report
- Year Released/Circulated: 2018
- File Size: 445,348 KB

License Details:

You MAY resell this product as is.
You MAY give it away in return for a lead.
You MAY add it to a free membership site (only if opt-ins are required in order to access the membership site).
You MAY add it to a paid membership site.
You MAY use it as a bonus for a paid offer.
You MAY package it together with a paid offer.
You MAY also repurpose this content, change the title, the cover, add your name as the author, use the audio separately, remove the audio and add your own voice over, use the text as a blog post or article, or literally anything you want.

You MAY NOT Sell resell rights for this product.
You MAY NOT Sell master resell rights for this product.
You MAY NOT Sell PLR rights for this product.