Viking Video Marketing PLR Ebook With Audio & Video

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Chapter 2: Organic Video Marketing

Although there is much to be said about sales videos and video ads (we’ll get those later), it seems there is nothing more powerful for brand awareness, right now, than a competent organic video marketing strategy. There are many places to implement such a strategy, but it makes sense to start with the big one.

YouTube

With over a billion users, YouTube’s user base encompasses almost one third of all internet users. YouTube gets over 30 million visitors per day and, on average, those users watch 3.25 billion hours of video each month. YouTube’s dual status as a social media platform on one hand, and one of the world’s largest search engines on the other makes it, perhaps, the most formidable weapon in a content marketer’s arsenal.

The ways in which YouTube can be used in a marketing strategy are plentiful. First, there is the “vlog” or video blog model. In this model, a person or business would simply post video content to YouTube on a regular basis in the same way that one might post to their blog regularly. These video posts would typically be organic and non-salesy in nature. These could consist of any form of video content including interviews, product reviews, how-to videos, and so on. As with any other form of content marketing, an organic video marketing strategy would need to include a plan for consistent content creation.

The Others

Although there are other video sharing sites out there, there are none that come close to YouTube in scale. The two that come closest, however, would be Vimeo and DailyMotion. DailyMotion is the most similar to YouTube in that it’s user base is mostly ordinary people sharing and consuming video content. Although DailyMotion’s user base is only a fraction of the size of YouTube’s, it is often praised for having higher quality content. Vimeo, on the other hand, has a slightly different user base than YouTube or DailyMotion. Although a certain percentage of Vimeo’s user base are ordinary people sharing and consuming interesting or entertaining video content, a sizable portion of their user base is made up of video enthusiasts. Vimeo has carved out a niche as being the home of “exclusive”, high quality video professionals and enthusiasts. Artists, videographers (both by trade and by hobby), and amateur film producers tend to flock towards Vimeo due to its smaller, tight-knit, exclusive community and its emphasis on high quality video content. From a content marketing perspective, DailyMotion and Vimeo certainly can serve the same purpose as YouTube. However, both sites place greater restrictions on things like video size and length. That, combined with the fact that the potential audience is smaller, usually drives most organic video marketers to simply opt for YouTube instead.

Facebook

One place that has recently seen a sudden rise in organic video marketing, is Facebook. Facebook, has been expanding its video sharing engine and encouraging the use thereof increasingly in the last year or so. Today, Facebook users can upload and post videos to their timelines, pages, and groups. Facebook videos are displayed cleverly in a way that makes them auto-play with no audio while users scroll past them which catches the eye and results in more viewers stopping to view the videos. This has led to Facebook video posts having very high levels of engagement.

In addition to easily uploading videos, Facebook has recently introduced live video broadcasting. Users are now able to broadcast themselves live at the click of a button which, like any other post, results in their contacts being notified of their live broadcast and the subsequent sudden appearance of a sizeable live audience. With all of these recent developments, Facebook has now become an effective and sought-after venue for organic video marketing.

Organic video marketing has clearly come a long way and is a crucial part of any online marketing strategy today. However, equal progress has been made in the realm of paid video advertisements and that is what we’ll be covering next.

Chapter 3: Video Ads

The foundation of a good brand presence and content strategy certainly is organic video content marketing. However, when it comes to acquiring leads or customers, encouraging specific actions, or “jump starting” your organic content, video ads can be an indispensable tool. We’ll discuss a few different types below.

YouTube Ads

YouTube ads, when they first came on the scene a few years ago, were a very exciting development. Today, their charm still has not worn off. From a marketer’s perspective, YouTube ads are a dream come true. With YouTube video ads, you can make your video play in front of just about anyone at the very beginning of the YouTube video they are trying to watch. All you need is your own video to use as a video ad. Any video hosted on YouTube will do. As if that wasn’t cool enough, you only pay the already low prices per view if a person watches beyond the 30 second mark of your ad. This means if a person clicks the “skip ad” (and the majority of people will) button any time prior to 30 seconds, you pay nothing. This means that you are basically spreading brand awareness for free in the case of the “skippers”, and paying a very small amount of money in the case of the people who view more of your ad.

There are numerous ways to target audiences with your YouTube video ads. Some of the more common ones include keyword searches, interests, and basic demographics such as age, gender, location and so on. However, the real magic in YouTube advertising, is the ability to target specific videos or channels to place your ads in front of. This means you have the ability to place your ads in front of relevant or even competing product videos. Finally, because YouTube ads are part of AdWords, you have the ability to utilize google tracking/remarketing audiences. In other words, you can place an ad for your product in front of a person who has been to your sales page but chose not to purchase your product.

Other Details

- 2 Ebooks (PDF, DOC), 23 Pages
- 4 Audios (MP3)
- 4 Videos (MP4)
- 9 Graphics (JPG, PNG)
- Report
- Year Released/Circulated: 2018
- File Size: 386,099 KB

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