Viral Marketing Formula Personal Use Ebook

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All About Marketing

Before we get into the specific aspects of viral marketing, what it means and how to implement it, let‘s spend a little time discussing the concept of traditional marketing, what it is, how to implement it.

There is nothing ‗magical‘ about the concept of marketing. Simply put, marketing is any action that puts your company or its products in the minds of potential buyers of your goods and services.

There is some magic however in successful marketing; a subtle blend of knowing your target audience and what will both be memorable and yet not overshadow the key elements that you need the target audience to remember. This, of course, takes research into what the potential sales of your goods or services might be as well as understanding possible pricing margins and the profitability that is possible for the given market; the costs of marketing can‘t be such that your efforts won‘t pay for themselves in the long run.

There are essentially seven different aspects of marketing that need to be considered by most physical good manufacturers. They are normally referred to as the ―Seven Ps,‖ which include: