Salespage Snapshot
Table of Contents
Introduction To Website Speed Optimization …… 5
The Internet and Instant Gratification …………. 5
What A Slow Website Means For Your Business …………… 6
The Benefits Of Having A Fast-Loading Website …………… 8
Final Words 11
Google Wants Your Website To Be Faster ……… 12
Google’s Vision ………… 12
What Google Wants, Google Gets 13
The Best Tools To Help You Configure Your Site To Make It Run Faster ………… 15
Final Words 21
Speed Starts With Your Web Hosting Company 22
What Exactly Is Web Hosting? …… 22
How To Choose The Right Web Hosting Company ………. 24
Final Words 29
How To Dramatically Warp Speed Your Site Using A Caching Plugin … 30
So, What Exactly Is Web Caching? 31
Web caching is a win-win for everybody ……. 33
Web Caching and Content Delivery Networks ……………. 33
The Best Caching Plugins For Your WordPress Website .. 34
Final Words 38
Which Files To Reduce And How To Do It ………. 39
What Are Unoptimized Files? ……. 39
Print vs Web Images …. 40
Optimizing Images For The Web … 42
Some Other Files You Can Reduce Or Compress …………. 46
Final Words 49
Tapping Into Your Website Configuration File … 50
What is .htaccess? ……. 50
Configuring .htaccess To Speed Up Your Site . 51
Final Words 58
Fast Track Your Speed Optimization With WordPress …….. 59
1. Keep Your WordPress Site Updated …….. 59
2. Use A Fast, Lightweight Theme …………… 60
3. Keep Plugins To A Minimum .. 60
4. Optimize Your WordPress Database ……. 61
5. Don’t Upload Videos To WordPress …….. 62
6. Break Comments Into Pages .. 62
7. Reduce The Number Of Post Revisions … 63
Final Words 64
Sample Content Preview
What A Slow Website Means For Your Business
If you own a slow website, then you‟re losing tons of high-quality traffic which translates directly to lost leads, lost sales, and lost revenue for your business.
By high-quality traffic, I‟m referring to the fact that these are people who purposely typed something into Google looking for information that‟s
directly related to your service. That‟s why Google offered up your site – it thinks your content is relevant to what the user is searching for.
If people leave before your site even loads, then you really can‟t blame them now, can you? After all, you‟re not the only website on the Internet. You‟ve got tons of competition. Why should they bother waiting for you if they‟ve got better and faster websites to check out?
Instead of your site getting all that traffic, it‟s your competitors benefiting hugely from your slow website! They‟re the ones getting all that free traffic. They‟re the ones getting people to sign up to their mailing lists. They‟re the ones people are buying stuff from and booking appointments on. NOT YOU.
If your website weren‟t slow in the first place, then people wouldn‟t have clicked on that back button to go check out your competitors. They would have remained on your website. They would have read your awesome, valuable content. They would have signed up to YOUR mailing list. They would have bought YOUR product and YOUR services.
So, what can you do then?
Well, at this point, giving up shouldn‟t be an option especially if your site‟s already ranking on Google. You‟ve also spent a considerable amount of time creating and setting up your website, making sure it looks good, writing good content you know people and search engines will love.
You‟ve invested time, money and energy into your web property. You can‟t quit when you can tweak your website to make it run as fast as it possibly can!
What you‟ve got to do now is work on optimizing your website‟s speed by making it run as fast and as efficiently as possible. You‟ve come this far so tweaking your site to make it run faster is a must.
The Benefits Of Having A Fast-Loading Website
If you haven‟t already guessed, there are a ton of benefits associated with having a speedy website. As we‟ve demonstrated in our earlier examples, these benefits are very real and tangible, not imaginary.
Here are some of the top benefits:
1. You retain your website visitors
A fast loading website will help you retain your website fasters. They won‟t feel compelled to hit the back button on their browsers to go check out your competitors. Instead, they‟ll stay on your site and read what you have to offer.
But here‟s the thing – if you truly want your visitors to stay and keep on coming back for more – then you need to have outstanding content on your site. It doesn‟t matter how fast your website is if your content is just copied and pasted from somewhere, or worse, spun and computer-generated content!
(While Google is cracking down on sites like these you‟d still come across „garbage‟ sites every once in a while.)
The important thing to take note is that you‟ve got to think about your site visitors. Why are they on your site? If you give them what they want, then they‟ll be happy visitors. However, if you give them content that don‟t give any value, then your fast-loading website isn‟t going to do you any good at all.
2. Better conversion rates
All webmasters ideally want to have a hundred percent conversion rates for their websites. But this hardly happens in real life. Depending on the industry and the offer, many online businesses are happy with a 10% (or thereabouts) conversion rate. In many cases, that‟s even considered an above average number.
When you have a speedy website, people tend to stay on your site and check out your services and your products. If your site is well-designed and you follow the best practices for maximizing conversions, then chances are you‟ll have good conversion rates, too.
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