Web Video For Businesses: Using Video For Higher Conversions & Traffic Plr Ebook

Table of Contents

YOUR RECORDING SETUP 4
CAMERAS: DOS AND DON’TS 4
THE FACE OF YOUR PRODUCT 7
LIGHTING 9
NOTES ON CHROMA-KEYING 10
PREPARATION FOR EDITING 12
THE TRUTH ABOUT EDITING 14
FUNDAMENTALS OF GOOD EDITING 14
MORE EDITING TIPS FROM THE WEB 18
ADVANCED EFFECTS AND WHEN TO USE THEM 18
SOLUTIONS FOR CREATING ADVANCED EFFECTS 21
ZS4 22
Transparent Video Effects 22
PAGE SETUP 24
PLACEMENT ISSUES 24
The Front Page Solution 25
The Embedded Video Solution 28
Autoplaying 30
Side Pages: Yes Or No? 31
WHERE SHOULD AV CONTENT GO IN THE CODE? 33
GETTING YOUR CONTENT ONLINE 36
FLASH CONTENT 37
STREAMING MEDIA 39
DIRECT DOWNLOAD 42
GOING LIVE! 45
TESTING 45
LAUNCH ISSUES 47
THE MOST IMPORTANT RULE OF YOUR LAUNCH 49

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Your Recording Setup

Depending on what your audio-visual sales concept is, you may or may not use the information in this chapter. But many of the best audio-visual concepts do involve video recording, even if it’s just a quick product demonstration or a testimonial clip tucked into the midsection of your sales page. So even if you don’t think you’ll use this information with your current page, it’s not a bad idea to quickly browse this information anyway. If nothing else, you may get a few good ideas for a more elaborate direct sales site in the future.

Cameras: Dos and Don’ts

We talked briefly about cameras in the last chapter, mostly in terms of what your needs will probably be (depending on your concept) and what your budget can bear. But in order to really translate your idea into a video presentation that you can work with, you’ll need to make sure your camera is equipped with a few vital functions, and you’ll need to make sure and avoid a few common errors for first-time camera buyers.