Write A Great Electronic Newsletter PLR Ebook

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WRITING A GREAT ELECTRONIC NEWSLETTER

In this world, there are definitely 2 types of electronic newsletters. One type grabs the readers and actively (usually dramatically) improves your sales, while the other languishes on a screen for only a matter of seconds before it heads straight for the trash bin.

Now, you want an electronic newsletter that will act as a great marketing tool for you and that will seriously raise your sales. Most companies who have good electronic newsletters attest that the increased sales arising from the newsletter are actually the final step in terms of the newsletter development.

The world of sales is like a pyramid with a staircase to the top. You climb each step with your customers, and then when you get towards the top, your sales simply start to take off. But before you start scribing your electronic newsletter, you need to be aware of its purpose.

AIMS OF AN ELECTRONIC NEWSLETTER

Writing an electronic newsletter is not just about reaching your customers and potential customers. There is a whole lot more to it than that. In fact, a great electronic newsletter will achieve the following without you even having to try too hard:

1. Establish and/or consolidate your brand or service.

2. Determine that you are a leader in your field.

3. Prove that your company is one that has integrity and commitment, and is an authority.

4. Demonstrate your professionalism and knowledge.

5. Increase your presence on the Internet with associated, hidden benefits.

6. Create a trusting relationship between your customers/potential customers and yourself.

7. Bring customers to you!

Now with all of those benefits, it is easy to simply stop reading now, rush off, and create your own newsletter, and then sit back, waiting for all of the good things to happen. Now, here is the bad news: if you don’t write a great electronic newsletter, but one that is simply average and lacks any proper, appropriate content and graphics, then your newsletter will demonstrate that your company is not very professional, hasn’t taken the time to learn how to create a good/great newsletter, and as a result, make customers wonder why they should use your company? They would prefer to go to a company that shows them some respect!

HAVE A LOT OF RESPECT FOR YOUR READERS

Although we usually talk about ‘Have a little respect’ when it comes to your customers, you need to have not just a ‘little’ respect, you need to have a lot of respect for your readers and potential readers; otherwise, your newsletter will simply be thrown into the trash bin and not be read. People have busy lives. We all have to work hard, to cope with changing, and often, quite difficult times. This means that people’s time is precious, so they will make or find the time to read good quality material that is relevant and of interest to them, but they will not make any time available to read a newsletter that fails to address them appropriately. This is why respect is so important when it comes to your readers.

Know Your Readers

Knowing your readers shows them respect. All you have to do is to take a little time to know who they are, what is of interest to them, and what will reach them directly. One fundamental error that is often made is to use an electronic newsletter as a platform for views or as a mouthpiece, serving only the writer and not the reader. But your readers are not dumb; they will soon pick up on this and press that delete key before they have finished the first paragraph. So you have to get to know them. Now this may seem like an impossible challenge; if you want to send your electronic newsletter out to hundreds, if not thousands, of customers, then how can you possibly ‘know’ them?

Well, you don’t have to know their birthdays or what they like to eat at Thanksgiving, but what you do need to know is what will interest them.

What kind of information are they looking for? Do they need to have legal updates? Is there any legislation that may impact on their businesses or lives that you need to be telling them about?

You also need to consider what they will appreciate in terms of how you and your business can help them. Are there any hidden benefits to using your business? Can you solve some of the complexities of life for them? Are there any direct benefits that your particular style of business can bring to them?

Only when you know your readers and can have a good understanding of what they want are you in a position to start thinking about the style and the content of your electronic newsletter. True, this can be a daunting task, but if you are struggling with it, then enlist the help of a friend/colleague who can ensure that you are on the right track: remember that two heads are always better than one!

CHOOSING THE STYLE OF YOUR NEWSLETTER

The style and look of your newsletter is important and one that should not be overlooked. Basically, your style needs to reflect the fact that this is a professional document, not some high school newsletter (many of which actually look pretty professional now).

You need to establish a corporate style in the newsletter, no matter how small your business actually is. Each newsletter needs to be set out in the same style, be written in the same style and have the same format. This ensures that the identity of the newsletter starts to emerge, so that when it pops up in someone’s inbox, they immediately recognize it as a ‘good read’ and will open it. If you write using different logos, graphics that change dramatically, and so on, then your newsletter may never ever be opened. The trick is to stay consistent!

Graphics:

Graphics are really important when it comes to your newsletters. Many writers of electronic newsletters have taken the time to get to know and directly target their readers, have written content that is professional, relevant and interesting, but let themselves down by using clip-art-type graphics that are simply not sophisticated enough for today’s market.

Graphics are important because they can highlight your point, break up a page of text that may seem too heavy and dull otherwise, and simply brighten up a page. But using cheap, rudimentary graphics can simply ‘dumb down’ your newsletter and make it seem cheap. It is far better to use some pictures or images that are more professional looking, even if they cost a few dollars. Yet there is another danger with graphics: if you use a lot of images at a high resolution, then your electronic newsletter can start to become really big. So big in fact that people will delete it rather than bother to read it, so try to keep your electronic newsletter to a realistic size, some 1-2 megabytes maximum. If you get up to 5-6 megabytes or bigger, then people may simply view it as too big and send it to the electronic trash can, no matter how good your content is.

Layout:

Always place the most important information at the start of your electronic newsletter. So have a title for your first article that really grabs people’s attention. Make sure it is short enough for them to be able to se it before opening your mail; therefore, keep it brief.

Your first page should also contain certain important information, such as your contact details, as well as an option to stop subscribing to the newsletter. Now doesn’t that seem strange? You want people to read your fantastic electronic newsletter, don’t you? So why on Earth would you want to make it really easy for them to stop subscribing to it?

Well, if you show that you are really laid back about someone unsubscribing to your newsletter, then you have not just shown that you respect your readers, you also show that you think that the content of your newsletter is of worth; you have made it easy to unsubscribe because you know that people will not do this, that your newsletter is worth reading!

Obviously, there may be some people who feel that they don’t want to read your newsletter and may indeed unsubscribe, but do not have a faint heart. It is definitely worth taking the risk and being confident. So let them unsubscribe if they don’t want to read it; after all it is their loss, isn’t it?

Other Details

- 1 Ebook (PDF, DOC), 24 Pages
- 4 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2017
- File Size: 1,599 KB

License Details:

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged/bundled - *with one restriction.
[YES] Can be offered as a bonus - *with one restriction.
[YES] Can be given away (in any format) - **with one restriction.
[YES] Can be sold on auction sites.
[YES] Can offer (Master) Resell Rights.
[YES] Can resell Private Label Rights.
[YES] Can be published offline.

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If you are passing any kind of rights on to your customers, you must include this license.