Write Internet Sales Pages That Sell PLR Ebook

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FLAUNT YOUR CREDENTIALS

If you have degrees, teach seminars, written a book, or done anything that can establish a personal connection and authority on the subject you are selling, be sure to flaunt it. Nothing sells better than a person who is keenly involved in the field that they promote.

PROVIDE TESTIMONIALS

You can write up testimonials that others provide to you. Preferably, they should include real results, not just gushing admiration. In order to give them authenticity, ask permission from the person who offers the testimonial to reprint their quote with their full name. Adding a city and state also gives it more credibility.

POINT TO FAVORABLE REVIEWS

Did someone else give your products, service, or business a review? If it was favorable, post a link to it on your sales page so that they can see that you really are who you say you are and can provide what you say you do. If you don’t want to post a link, quote the article and list the reference that gave you the review.

GIVE OUT CONTACT INFORMATION

This seems very simple, but many IM people bypass it for fear of being “too available.” You don’t have to give out a physical address, but having a phone number or email address where people can reach you to ask pre-sales questions is good. It shows that you are an actual live person who is doing business online and not just some scam website.

SHOOT OUT THOSE BENEFITS!

When someone asks you why they should buy your product or service, it’s a good thing to have tons of benefits ready to list. Benefits sell products, as any good marketer knows. You can’t have too many benefits, so don’t be afraid of listing too many. How you list those benefits is just as important as what you list.

BULLETED LISTS

If you go through a number of Internet marketing sales pages, you’ll find they almost all have one thing in common: a bulleted list of benefits. This is the best way to list your benefits because of the way people scan a sales page before deciding what to read. The bulleted list makes it easy to scan the major benefits and then read any details if the main benefit is appealing.

ORDER IS IMPORTANT

The order of the bulleted items is important too. You want to list the biggest benefits first and work your way down. Again, this is because people tend to start to read and then lose interest the more they read. So, to keep them reading, put the juicier benefits at the top and work your way to the weakest benefits at the bottom of the list.

WHY MORE IS BETTER

You might think that listing two whole pages of benefits is a bad idea. Actually, there is no way to list too many benefits. The reason for that is that you don’t know why someone has landed on your sales page or what trigger will make someone push the “Buy” button. Since you aren’t a virtual sales agent, your copy has to do the job of overcoming all objections for you. You aren’t there to hear the objections running through the visitor’s head. Only he/she knows what those objections are, and so the copy has to address each and every objection someone might have by listing all of the benefits the product can create in a person’s life.

Eventually, as the visitor reads the list, he/she will come upon the benefit that may be the biggest trigger for him/her, but it may be placed further down the list. There’s no way to know what exactly triggers that particular individual, but when he/she gets to that benefit, that may be enough to sell him/her on your product. So, be sure to list as many benefits as you can think of, even if the list runs several pages. If the visitor doesn’t want to read them, he’ll/she’ll simply scroll onto the next subheading.

EXPLAIN YOUR FEATURES OR SPECIFICATIONS THOROUGHLY

Have you noticed that, so far, we really haven’t explained much about the product or service we are selling? That’s because you’re not trying to sell a product or service; you are trying to sell benefits. Benefits sell products, and once the decision to buy has been made (which is typically an emotional response), then you can start to list the features or specifications of the product or service in detail.
If you were to try doing it the other way around, you would more than likely bore people to tears. Ever have the uncomfortable experience of walking into an electronics store and being assailed by a tech geek trying to sell you the latest computer based on the features and specs of the machine?

Odds are, you don’t know why you’d want a certain speed of machine, why one video resolution is better than another, or what any of those weird terms the guy is spouting mean. It’s just plain awkward. You aren’t there to buy a particular machine based on the specs and features. You are there to buy a machine that solves your problems and makes your life easier.

If those features and specs do that, great! But no one wants to know how they work; they just want things to work. They also definitely don’t want to have to guess from the features of specifications how that machine is going to work out for them. They want to be told how it solves their problems and benefits them personally. The same is true of any sales copy you write to sell products or services on the Internet. Benefits sell; product features and specifications should be detailed, but only after the benefits are listed and clearly explained.

BE PRECISE AND HONEST

No matter what you are selling, try to give a very thorough detailing of the products and specifications. Are you selling a CD set of seminars for financial investing? Then clearly state how many CDs are in the set, how many hours of seminars they’ll enjoy, and what types of exercises or teaching is involved. Don’t just detail the products, though. Get them to understand how they can expect to receive the product and the timetable for delivery.

Whatever you promise in the features and specifications should be exactly what you deliver. If you want a repeat customer, don’t try to con anyone into buying something that is actually less than what you’ve stated. Particularly in these harsh economic times where no one wants to lose money, delivering a product or service that actually exceeds the customer’s expectation is the best way to retain loyal customers. That’s what you want at a time when paying customers can be sparse and hard to find.

INCLUDE POWERFUL IMAGES

The Internet is the perfect medium, not just for sales copy, but also for inserting images that create that emotional reaction that is going to lead to a sale. People tend to react much more strongly to images than to words, and while people can escape from reading your copy by scanning the page, it’s not possible with images. If you want to really grab the reader and make him/her want to read your copy, be sure to add some powerful images to the sales letter. Here is the correct way to do this.

Other Details

- 2 Ebooks (PDF, DOC), 26 Pages
- 6 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2016
- File Size: 3,716 KB

License Details:

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged/bundled - *with one restriction.
[YES] Can be offered as a bonus - *with one restriction.
[YES] Can be given away (in any format) - **with one restriction.
[YES] Can be sold on auction sites.
[YES] Can offer (Master) Resell Rights.
[YES] Can resell Private Label Rights.
[YES] Can be published offline.