Write Killer Sales Letters 2 MRR Ebook

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Table of Contents

T ABLE OF CONTENTS . . . 3
I ntroduction . . . . . . . 7
T he Killer Sales Letter Concept . . . 9
I f You Are Going to Be in Business, You Must Know How to Sell . . . . . . . . 9
T he Good News . . . . . . . . . . 1 0
Y our Sales Letter is Your Sales Person . . . 1 1
W hat You Need . . . . . . . . . . . 1 2
T he Killer Sales Letter Format . . . . 1 4
L ayout . . . . . . . . . . . . 1 5
F onts 1 5
W idth of Letter . . . . . . . . . . . . . 1 6
C olor Scheme 1 7
L ong Letter vs. Short Letter . . . . . . . . 1 7
N umber of Pages . . . . . . . . 1 8
A ny Other Links? . . . . . . . . . 1 9
W riting Your Sales Letter . . . . . . . . . . . . 2 1
H eadline . . . . . . . . 2 1
S ub-headline . 2 4
A ddressing Your Prospect . . . . . . . . . 2 5
I ntroduction Paragraph 2 7
A nnouncing Your Solution . . . . . . . . . . 3 1
B enefits vs. Features . . . 3 3
E ndorsements and Testimonials 3 6
E xamples of How Testimonials and Endorsements Are Used . . . . . . . . . . . 3 9
G iving Bonus Incentives (optional) . . . . . . . . . . . 4 0
G uarantee . . . . . . 4 3
How To Write Your Own Killer Sales Letter – 2nd Edition 3
How To Write Your Own Killer Sales Letter – 2nd Edition
P ersuade to Buy Now . . 4 6
P ost-Scripts . . . 4 9
M ore on Writing Your Sales Letter . . . . . . . . . . . 5 1
W rite With Personality . 5 1
I dentify Your Prospect – It Is One on One . . . . . . . . . . . . . 5 3
S ome of the Most Important Questions Answered 5 5
P ressing the Hot Buttons . . . . . . . . . . . . 5 6
W ords You Should Avoid Using . 6 0
R eal Life Examples . . . . . . . 6 4
I n Closing . . . . . . . . . 6 9
T est and Track . . . . . . . . . . . . 6 9
T he Killer Sales Letter – The Final Product . . . . . . . . . . . 6 9
W hat Next? . . . . 7 0
R ecommended Resources . . . . . . . . . . 7 1
R ecommended Reading . . . . . . . . . . . . . 7 1
A ll-in-One E-Commerce Solutions . . . . . . . . . . . 7 1
R ecommended Payment Processors . . . . . . . 7 1

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Introduction

Hi,

Welcome and thank you for investing in this manual.

In this manual, I show you how you can write your own sales letter that kills without having to spend tens of thousands of dollars in engaging a copywriter to have the task done for you.

Here are the things you will discover in this manual:

· Learn the true concept about writing the sales letter that kills.

· Learn how to format your sales letter.

· Find out how to write a persuasive headline and discover the 5 types of headlines that professional writers use.

· Learn how to write the body your sales letter, from the moment you introduce yourself until you press to close the sale.

· Discover the main important questions you MUST answer well in order to close the sale.

· Discover the ultimate answer to the age-old question: long letter vs. short letter.

Other Details

- 1 Ebook (PDF), 73 Pages
- 1 Salespage (HTML)
- 3 Ecovers (PSD, JPG)
- Year Released/Circulated: 2007
- File Size: 2,431 KB

License Details:

[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites