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Content can be defined as anything that is written and presented on the internet for the audience to read. Content can be of good as well as poor quality. Good quality content must have two main qualities:
It should be user friendly i.e. it should be able to please the audience.
It should be search engine friendly i.e. it should be able to gain good rankings over search engine.
IMPORTANCE OF QUALITY CONTENT:
Anyone who writes can never ignore the important role that the content plays in determining its fate. It is the content that pulls the audience to your written content whereas, if the written content is of poor quality opposite of it will likely happen. So you can never take a risk of being careless about the quality of content no matter what you are writing; a book, creating your website, preparing a presentation or anything else.
A great deal of hard work and thinking is required to generate a piece of good quality content. The most important objective for any writer is that the audience read the content. For instance the aim of a website owner includes gaining good rankings, having loyal readers and a good amount of traffic visiting the website and this all can be gained by writing good quality content on the website.
Generating a high quality work piece requires a massive amount of thoughts and creativity. It requires a good deal of time to prepare the content that is worth reading. It is not something to be taken easily. Serious harm can be done to your writing career if you fail to maintain a good quality content. So a proper planning along with a great input is required for this task. Always keep faith in hard work and remember “Good work will result in great rewards”.
Good quality content can provide solutions to number of busi-ness problems as well whereas on the other hand, poor quality content could increase the difficulties of a business. Your content needs to be professional, attractive and at the same time simple as well so that your audience can understand exactly what you want to convey. Almost every business today having an online presence and therefore quality and well written content can attract potential customers to your website and thus increasing your sales.
As of now you have realized the importance of quality content, you must be wondering how to how to generate it? It’s not an easy task but once you maintain a habit of working on your content, it becomes a very interesting job to perform, plus it is very rewarding as well. In this book we will be discussing the main things that you need to consider while writing quality content, we will also be giving you efficient tips that would help you in writing quality content and letting you what are the general mistakes that people make while writing.
You cannot produce a quality manuscript unless you know your audience well. Therefore, while writing quality content of the main things to consider is to analyze your audience. This refers to gaining deep knowledge about the people whom you are targeting through your writing. Every writer needs to ask themselves one important question that for whom they are writ-ing? What will be purpose of their content if it does not attract or influence the audience? Therefore, analyzing audience is an impor-tant task.
No one can ignore the fact that the objective of writing is that it should be read by someone. Thus, it is very essential to understand what the reader would like to read. Only then you will be able to attract the audience towards your content.
Analyzing your audience helps you in following areas:
1. Informs the writer about What to Write:
Knowing your audience and their interests saves you from wasting your time and efforts in writing something that will not yield positive results. A proper understanding of your audience enables you to fill your article with insight that will help you achieve your ultimate goal, i.e. pleasing your readers.
2. Attracting the Readers:
When you know what your readers’ need, and you have the talent to produce exactly that, then nothing can stop you from creating the magic in your writing. Automatically audiences are attracted towards quality content. When people get what they want, they don’t only get pleased but they also develop a liking towards rest of your work.
3. Entertain the readers:
All that your readers want is something of their interest that doesn’t only provide them information but also entertain them. They participate in such discussions with great interest. If the writer keeps providing them with quality content (based on writer’s deep knowl-edge of reader’s profile and interests), the readers don’t only stay loyal with your content but they also spread good word of mouth that results in increased number of readers.
But the question that arises is that how one can analyze your audience. Most of us know how important it is to analyze the audi-ence, but we find ourselves in confusion about how to carry out this analysis. We often think that the only way to analyze our audience is through questions. However, there are plenty of other ways as well. You can analyze your audience by asking them questions in a way that makes them feel good. This can be done by focusing on ‘you’ aspect in the questions as it gives them a feeling that you care for them. This doesn’t only motivate them to answer your questions but it also results in honest opinions from the audience.
While analyzing your audience, you should use the ways that please your audience and encourage them to respond. Information received from audience is of great importance and can help you in making important strategic decisions that will ultimately result in success and achievement of your goals and objectives. However, we will be learning more on how we can know more about audience from the feedback they give in the chapter “Knowing More about Your Audience through Feedback”. EFFECTIVE RESEARCH TO GATHER DATA:
Research is another important aspect of writing high quality content. Research can be defined as the systematic way to gain knowledge or information to establish facts.
When you decide to write something, you need to be sure that it will work well but how to get this assurance? The answer to this question is by conducting research. When you are starting to write then you need to research on a variety of subjects and then choosing the one that seems most appropriate. Then further research will help you in gathering more data on your selected subject. This helps you in determining whether the topic you have chosen, is worth all your writing efforts or not. In other words, research is a tool that mini-mizes your risk of failure.
Research seems to be an extra and troublesome job, but once you’ll compare the efforts required with the advantages it gives, then you will be more than glad to conduct this exercise.
Other Details- 1 Ebook (PDF, DOC), 54 Pages
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- Year Released/Circulated: 2021
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