Writing Articles MRR Ebook

Table of Contents

Don’t Make These Blunders ….. 3
Top 10 E-Mail Marketing Mistakes To Avoid ….. 3
Grabbing Readers Attention …….. 14
What Are You Selling? … 14
Anatomy Of An E-mail Message . 17
Headline (Subject) ….. 17
Effective Headline Types …. 18
Benefit Headlines … 18
Problem Headlines . 18
Question Headlines 19
Guarantee Headlines ……. 19
Offer Headlines …… 20
Message Body … 20
Anatomy of A Call To Action ….. 22
Writing That Captivates Readers . 24
Writing Articles For Your e-mail Campaign …… 24
Article SEO Tools .. 29
Determining Keyword Supply And Demand …… 29
Before You Send Your Article Out .. 31
Proofreading Checklist…. 32
Building Friendships Through Your Writing …. 34
Bedroom Marketing Tips 34
Eight Sure-Fire Tips for Building Trust….. 40
Creating eMail Copy/Articles That Works …….. 41
The Science of Writing An e-mail Advertisement . 41
How To Write A Headline ……. 41
The 3 Responsibilities Of A Headline ……. 42
Headline Secrets….. 46

Sample Content Preview

Most people have their e-mail clients set up so that all new e-mail messages are displayed in a preview pain. Depending upon their preferences, that preview pane may just display the “To”, “From” and “Subject” headers, or it may display all of those as well as the first few sentences of the body of the e-mail.

This means that your e-mail may get scanned for about 1 second by readers before they decide whether they are going to open the message or read it.

Knowing that, you’d better be sure that you’ve designed your e-mail so that the really good stuff shows up in the preview pane.

– Failing to Use Enough White Space

If you make your e-mail message too long, or you try to cram too many words into a paragraph, your readers’ eyes are going to instantly glaze over and they are going to hit the delete key.

Keep your e-mail messages short and get right to the point. Keep your paragraphs short as well. 8

Take a lesson from the way I’ve written this book. Short sentences and short paragraphs and no “fluff.”

Don’t make your text message too text heavy, either. Do you like receiving pages of text? Probably not. There aren’t too many people who do. Because few enjoy reading pages of promotional copy, keep your e-mails short and to the point. If you want people to respond, be sure your message is sent at the right time and includes a compelling offer.

– Failure To Test All Imbedded Links What a waste of time and effort it is to send out an e-mail campaign only to discover that the link to your web site or order page was malformed and it doesn’t work. Test, test and then test again before you mail.

– Locking Prospects Into One Contact Method

Giving prospects only one way to respond to you will cost you sales. Just because you think that e-mail is the best way to communicate doesn’t mean that your prospect does. Some people are willing to read e-mail and click on a link to visit a web site, but they’re not going to buy unless they can call on the phone or mail in a check. The CAN-SPAM Act requires you to include your address anyway, so why not add a telephone number as well. In fact, why not add a toll-free telephone number while you’re at it.

There are plenty of places to get virtual toll-free numbers for dirt cheap. You can either program them to ring on your home or cellular phone, or you can forward all calls to voice mail and return calls at you convenience.

The appearance of a toll-free number in your e-mail marketing messages is also going to raise your credibility quite a few notches in a skeptical prospect’s mind.

– Ignoring Your Bounce Rate

If you’re sending e-mail, you can bet some of it is bouncing. You need to be aware of not only how many messages are bouncing, but why they are bouncing. Finding out how much e-mail is bouncing and why can be as simple as checking your mail server logs. Most hosting accounts provide them as well as a tool to view them.

If you have access to the actual bounced mail, the reason that mail bounced will usually be included somewhere in the message.

Mail bounces for a lot of reasons, and knowing why yours is not reaching its intended audience can help you keep your mailing list clean and responsive. Although there is supposed to be a uniform list of bounced mail reason codes, far too many ISPs have created their own versions. That’s why I’m going to provide you with the reasons why mail bounces and not the codes that you might find in your mail log.

Top Ten Reasons Why e-mail Bounces

1) Hard Mail Bounce This is dead mail. It can’t be delivered now or later. This kind of bounce usually means that the person no longer has that e-mail address or the mail server at that domain no longer exists These dead addresses should be removed from your list right away. If the addresses belong to customers and you have their phone numbers, there’s nothing that says you can’t call and invite them to re-subscribe. Even if that person’s number is on the National Do Not Call List, you have an existing or pre-existing business relationship. That means you can legally call the person up until the point that he or she asks you not to call anymore.

2) Soft Mail Bounce This type of bounce indicates that the mail could not be delivered at the moment but it might be possible to get the message delivered at some time in the future. This is a common bounce message that is sent when someone’s mailbox is full.

You should continue to mail this address for two or three more cycles and monitor the progress. If it finally gets delivered, you’re all set. If it continues to bounce, there is either a more serious problem that isn’t being reported correctly by the ISP, or the user has abandoned that mail account.

3) Transient Mail Bounce A Transient Bounce is a message often generated by the sender’s e-mail server, which indicates that a particular message could not yet be delivered, but that the server is still trying. Usually a Transient Bounce can be safely ignored.

4) General Mail Bounce A General Bounce message could be either a hard or a soft bounce. There is no way to tell. This bounce notice is usually created by older mail systems that did not report the difference between the two types of bounces. Handle this address the same way you handle a Soft Bounce.

5) Blocked Mail Bounce This message usually means that the recipient’s mail server is not accepting mail from your mail server. This might be because your address is on the mail recipient’s personal block list, or the ISP has blocked you as an undesirable sender for some reason.

This isn’t good news in either event. If the user has blocked you then you might as well delete the address. However, if the ISP blocked you then you need to contact the ISP directly and find out why. You might find out that you’re on one or more of the spammer’s black lists that ISP uses to create mail filters. Or, you might find out that there is something in your e-mail messages that trigger the ISP’s SPAM filter.

6) Out of Office/Auto-Reply This type of message is generated when a user has activated the Out of Office feature of his or her e-mail client. Out of Office messages aren’t actual bounces. They usually indicate that the receiver has your message in his or her inbox, but they’re not available to read the message right now. 7) Unsubscribe Mail Message These are also not bounces. They indicate that your reader is no longer interested in hearing from you. Delete the address.

Other Details

- 24 Articles (TXT)
- 1 Ebook (PDF), 49 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PNG)
- Year Released/Circulated: 2018
- File Size: 1,994 KB

License Details:

[YES] Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.