Writing Articles: Writing Articles Effectively For Exposure & Traffic Plr Ebook

Table of Contents

Don’t Make These Blunders 3
Top 10 E-Mail Marketing Mistakes To Avoid 3
Grabbing Readers Attention 14
What Are You Selling? 14
Anatomy Of An E-mail Message 17
Headline (Subject) 17
Effective Headline Types 18
Benefit Headlines 18
Problem Headlines 18
Question Headlines 19
Guarantee Headlines 19
Offer Headlines 20
Message Body 20
Anatomy of A Call To Action 22
Writing That Captivates Readers 24
Writing Articles For Your e-mail Campaign 24
Article SEO Tools 29
Determining Keyword Supply And Demand 29
Before You Send Your Article Out 31
Proofreading Checklist 32
Building Friendships Through Your Writing 34
Bedroom Marketing Tips 34
Eight Sure-Fire Tips for Building Trust 40
Creating eMail Copy/Articles That Works 41
The Science of Writing An e-mail Advertisement 41
How To Write A Headline 41
The 3 Responsibilities Of A Headline 42
Headline Secrets 46

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Don’t Make These Blunders

I finished up Chapter 1 by writing this:

“There’s a lot of money to be made with properly prepared and correctly executed e-mail marketing.”

The key words in that statement are: properly prepared and correctly executed.

It doesn’t matter how good your intentions are and it doesn’t matter how butt-kicking good your offer is. If you blow the basic rules of e-mail marketing, you’re headed for disaster.

Here’s a checklist of what NOT to do when you’re depending on e-mail to boost your revenue:

Top 10 E-Mail Marketing Mistakes To Avoid

1. Failing To Obey The CAN-SPAM Act
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed into law by the United States Congress to establish rules for companies that use e-mail for marketing or other commercial purposes.

The law affects any U.S.-based company or person that sends e-mail containing advertising that promotes a product or service.