Writing Webcopy That Sells Give Away Rights Ebook

Sample Content Preview

Introduction

When I first got started marketing online, I had no prior marketing, sales or business skills. All I knew is that I wanted to make money online. So just like any other “John” or “Mary” who wanted to make money online, I browsed the ‘net and bought dozens, even hundreds, of information products.

I learned a lot about creating information products, so I began my quest to create my very first product.

“Crap!”

That’s what I said when I realized how the heck I was suppose to sell it without a salesletter. I was stuck. My product was complete but I had no salesletter. Yes, goofy me.

One thing I had learned from a top marketer back then is to write your sales copy first before writing your info-product or creating your product. Essentially because you’d have an “outline” ready and you’ll also gain momentum.

One of the first skills I learned when I first got started was writing copy. You may be thinking, “Why copy? Why didn’t you learn traffic generation or affiliate marketing first?” Well for the simple reasons that I just got started online, had a limited budget and was still learning. If you were to hire a professional copywriter to write a salesletter for your project, you’d expect to pay $3,000 – $20,000, depending on the copywriter. You’d be lucky to get it any cheaper than that.

I wasn’t up for any product or service at that price point so I began learning as much about copywriting as I could.

Copywriting is an art. It’s not something one can learn overnight. It takes more practice than learning how to ride a bicycle (a lot more). The ability to write successful web copy has helped me substantially by increasing sales and boosting the popularity of my business.

The details recorded in any copywriting document are used as important selling points in various forms of marketing. It is important to take the time to learn copywriting skills because it is used in all aspects of your marketing program including e-mail copy, sales copy, web copy, direct mail copy and even your own business cards. These different types of copywriting are all directed towards generating sales/leads for your company.

Copywriting itself is very simple, but does require that you follow some key points and methods to be successful. I plan to teach you some of these keys and methods so that they will help you on your journey to successful copywriting and save you years of learning.

While I have written most of my own web copy, this can be outsourced based on your specific situation it’s not something that you’d want to outsource all the time. For instance, when you want to send out an email to your list, you need to write email copy to encourage and persuade readers to make them do what it is you want them to do. Now, outsourcing email copy is fine if you only send out an email to your subscribers once a month. But what happens if you send out twice a week? It would become costly in the long-run and you may or may not know how your subscribers will respond to your email.

The main focus on your web copywriting should always be your products and services. If you absolutely have to use an outside source for your web copywriting, you must give your copywriter all pertinent information. Benefits, features, and product specifications must be relayed to your copywriter so that nothing is left out. Your copywriter should only be required to put the information you have given them into a marketable format.

The first topic that we will discuss is a way to structure your web copy to ensure successful marketing. There are many different forms of web copy, which all require a different structure. This manual will give you all the information you need to be successful at the various types of web copywriting needed in today’s world of Internet business.