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Table Of Contents
A Brief Word . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
The Cover Letter – Your Sneak Preview Movie Trailer . . . . . . . . . . . . . . 9
You Only Have 8 Seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Top 10 Rules For Writing Cover Letters That Kill The Competition . . . . . . . . . . 15
Passion And Enthusiasm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Know Who You’re Writing To . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
To the Point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Don’t Lie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Keeping It Simple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Short ‘n Sweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Tone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Trial By Typo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Attention To Detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Change Your Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Know Thyself – What Your Potential Employer Is Looking For . . . . . . . . . . . . 26
The Science Behind Building The Ultimate Cover Letter . . . . . . . . . . . . . . . 41
Building A Cover Letter With An Unfair Advantage Over The Competition. . . . . . . . . 49
How To Give Your Cover Letter The Rock Star Treatment . . . . . . . . . . . . . . . . . . 49
7 Power Openers To Come Out Swinging With . . . . . . . . . . . . . . . . . . . . . . . 52
Words To Avoid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
A Word About Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
The Letter Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Snail Mail Letter And Email Response For Advertized Vacancy Letter . . . . . . 59
The Take The Bull By The Horns Cover Letter . . . . . . . . . . . . . . . . . . 60
The Thank You Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
The Follow Up Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Your Plan Of Attack – Putting It All Into Action . . . . . . . . . . . . . . . 64
Cover Letter Checklist And Little Extras To Remember . . . . . . . . . . . . . . 65
Cover Letter Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Template One – Snail Mail For Position of Sales Representative . . . . . . . . . . 72
Template Two – Snail Mail For Position of Teaching Staff . . . . . . . . . . . . . . . 73
Template Three – Snail Mail For Position of Legal Administrator . . . . . . . . . . 74
Template Four – Snail Mail For Position of Investment Banker . . . . . . . . . . . . 75
Template Five – Snail Mail For Position of H R Manager . . . . . . . . . . . . . . 76
Template Six – Snail Mail For Position of Office Administrator . . . . . . . . . . . . 77
Template Seven – Take The Bull By The Horns Letter For Position of Sales Manager . . . . 78
Template Eight – Take The Bull By The Horns Letter For Position of Media Specialist . . . 80
Template Nine – Thank You Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Template Ten – Follow Up Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
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A Brief Word
Thank you for purchasing your copy of “You’re Hired!” and for investing your time. Get excited because you’re about to learn the insider tips and tricks for making your cover letter jump off the pile and attract the eyeballs of your prospective employer.
Feel free to print off the pages of this book should you wish to read it in comfort but don’t forget to keep a pen handy because this isn’t some passive little book designed as nothing more than a good read, this is an interactive book that’s going to get you thinking about yourself, your skills your experience to use everything to your advantage so that you will outwit, outsmart and ultimately outplay your competition. I know it sounds like a bad episode of Survivor but that’s what’s really at stake here, it’s a matter of who dares, wins.
Because job hunting can be a stressful time in your life, especially in light of the recent economic downturn which people may find themselves in. Your company may have just recently downsized, restructured, reshuffled, merged or closed its doors. No matter the situation you may have just lost your job. All I can say during this challenging time is to keep hope, keep your head up and keep going because you WILL get another job. Also know that even in some of the most distressing and testing times in our lives they can also be the most invigorating, enlightening and rewarding moments which will draw out all of the resources deep within you never knew you had.
In the coming chapters we’re going to be drawing a lot of similarities between sales and marketing and constructing a new, improved cover making it better than it was before and if you’ve never created one before that’s ok too because what you’ll gather from the pages to come won’t just give you an edge but will have you head and shoulders above the rest.
So get excited, see it as a positive and go out there and conquer.
One more point, you’ll notice that in the coming chapters we’re going to be drawing a lot of similarities between sales and marketing and cover letters.
If you’re wondering what sales and marketing, movies and advertisements have to do with cover letters, all I can say is…everything! the only difference is that the asset, the commodity, the product is YOU! Peeling back the layers, everything in one form or another is marketed in some way. Once you realize this, you can have fun with it and play with the rules a little, be different and to think outside the box.
A quick note about the cover letter
Just like we each have 168 hours a week to either use playing video games or to make billions of dollars, we each have a blank, A4 sized piece of paper to work with. What you fill it with is up to you, and what you fill it with will determine whether you get the interview or not. I want to highlight that we all begin at the same starting point where we end up is determined by how best we use the resources and time given us, how we market ourselves in the best way possible and with the information you’re about to devour, will give you that competitive edge over your competition.
So if prior to this your cover letters were a little weak and limp that’s all about to change today. You’re going to write cover letters that command attention and respect and will ultimately get you the jobs you’ve always been missing out on, that is until now.
I hope you find this to be an entertaining journey, now let’s get started.
Other Details- 20 Articles (TXT, DOC)
- Ebook (PDF), 82 Pages
- Salespage (HTML)
- Ecover (JPG)
- Keywords List (PDF)
- 1 Bonus Ebook
- Year Released/Circulated: 2009
- File Size: 2,534 KB
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[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
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[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites