Yt Blunders Plr Ebook

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Blunder #2:

Creating Commercials

Most people go to YouTube for one of two reasons:

1. To be entertained
2. To learn something

There aren’t many other reasons people go there. (Unless of course they’re uploading their own videos or checking their messages and such.)

Have you ever gone to YouTube specifically to watch a commercial? Maybe. But chances are, if you have, it was because that commercial was either (a) entertaining or (b) educational. You didn’t go watch it to let it sell you something.

A lot of people make the mistake of thinking they can create a commercial and it will sell their product on YouTube. The trouble with this thinking is that people don’t go to YouTube to be sold to. They aren’t going to watch your commercial. There’s no incentive for them to.

That’s not to say you can’t create a commercial for your product. It’s not even to say you can’t upload that commercial to YouTube. But you shouldn’t expect that commercial to do the heavy lifting of YouTube marketing for you.

Instead, create videos that are entertaining or educational. (Whichever format best fits your product or service.) Then you can link to your website, and your website can then host the commercial.

Think of it this way. People don’t generally watch television to see the commercials. They watch TV to be entertained or to learn something, right?

But there are commercials that may interest them and get them to purchase something.

So think of most of the videos you upload as your main content – your TV show, so to speak. And your “commercial” is there to sell someone on your product once you get them viewing your main content. Just link to your website and offer its URL within the video.

Blunder #3:

Relying on YouTube Alone

YouTube has the most traffic of any video sharing website. It also has engagement that is far above pretty much any website you can think of.

However, it’s not the only video sharing website!

To concentrate your efforts solely on YouTube is monumentally stupid. If you’ve already gone to the effort of creating the video, why not upload it everywhere you can? It only takes a few moments to upload that video to another site, so why not do so?

Here are a few other places you should be uploading your videos:

>> http://www.facebook.com
>> http://www.vimeo.com
YouTube Marketing Blunders
>> http://www.vevo.com
>> http://www.dailymotion.com
>> http://www.veoh.com
>> http://www.metacafe.com

Blunder #4:

Ignoring Other Metrics

The main metric most marketers use to determine their success is, of course, total views of their videos. While this is certainly one useful metric, it is far from the only one you should be looking at.

You should also be considering other metrics, such as:

1. The number of people who like your video vs. those who dislike it
2. The number of people who like your video as a percentage of views
3. The number of people who add your video to their favorites
4. The number of people who share your video on social media
5. The number of people who follow your call to action
6. The number of people who comment on your video
7. The actual traffic you receive to your website
8. The number of sales you receive as a result of your videos

Remember, getting a large number of views to your videos may boost your ego, but it won’t boost your income. And ultimately, your goal for your YouTube marketing should be boosting your income above all else.

Be sure to look at the big picture. So what if your video only gets 3,000 views in its first year if it brings 1,500 visitors to your website and 300 of those people buy something? That’s better than getting 500,000 views and only 20 sales, right?

Blunder #5:

Inconsistency

Inconsistency is a huge problem for almost all YouTube marketers. They may upload two or three videos, see poor results, and give up. Or they may get bored creating videos. Or they may just forget to upload regularly.

But one of the major keys to continued success on YouTube is uploading new videos regularly. Not only is it a general numbers game (meaning the more videos you have, the more likely it is for someone to find one of yours) but it’s important to keep uploading videos regularly so that your current audience – meaning those who have subscribed to your channel – are constantly reminded you exist.

Why is that so important? After all, if they subscribe to your channel and haven’t bought anything, they’re useless, right?

Absolutely not!

Remember, it takes the average person about three times of viewing a particular piece of marketing or product before they decide to buy. So it’s vital to keep your current audience interest long enough to close the deal!

Upload regularly. Set a schedule for yourself and be consistent!

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